{"id":1091,"date":"2024-11-23T17:19:05","date_gmt":"2024-11-23T17:19:05","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=1091"},"modified":"2024-12-22T00:37:47","modified_gmt":"2024-12-22T00:37:47","slug":"m19-el","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=1091&lang=el","title":{"rendered":"M19 &#8211; EL"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;\u03a0\u03ce\u03c2 \u03bd\u03b1 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_builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>\u0397 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd-\u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 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custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>1. \u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd-\u03c3\u03c4\u03cc\u03c7\u03c9\u03bd:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<div class=\"WordSection1\">\n<div align=\"center\">\n<table class=\"MsoNormalTable\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"559\" style=\"width: 418.9pt; border-collapse: collapse; mso-yfti-tbllook: 1024; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;\">\n<tbody>\n<tr style=\"mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 27.75pt;\">\n<td width=\"180\" style=\"width: 134.75pt; border: solid black 1.0pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 27.75pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Demographics<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"137\" style=\"width: 102.75pt; border: solid black 1.0pt; border-left: none; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 27.75pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Psychographics<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"242\" style=\"width: 181.4pt; border: solid black 1.0pt; border-left: none; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 27.75pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Behavioral characteristics<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 1; mso-yfti-lastrow: yes; height: 68.25pt;\">\n<td width=\"180\" style=\"width: 134.75pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 68.25pt;\">\n<p class=\"MsoNormal\"><span style=\"color: white; mso-themecolor: background1;\">Age<br \/>Gender<br \/>Income level<br \/>Education<br \/>Household situation <span class=\"SpellE\">etc<\/span><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"137\" style=\"width: 102.75pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 68.25pt;\">\n<p class=\"MsoNormal\"><span style=\"color: white; mso-themecolor: background1;\">Interests<br \/>Values<br \/>Attitudes<br \/>Lifestyles<o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"242\" style=\"width: 181.4pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 68.25pt;\">\n<p class=\"MsoNormal\"><span style=\"color: white; mso-themecolor: background1;\">Learning<br \/>behavior<br \/>Preferred communication styles\u00a0<o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>\u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03ae \u03bd\u03b1 \u03b6\u03b7\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd-\u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03bc\u03b1\u03c2.<\/span><\/p>\n<p><span>\u0391\u03c6\u03bf\u03cd \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03bc\u03b1\u03c2, \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture8-1.png&#8221; title_text=&#8221;Picture8&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>2. \u0395\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc\u03c2 \u03a0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03ce\u03bd \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>\u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2\u00b7 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03c1\u03c9\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1-\u03c3\u03c4\u03cc\u03c7\u03bf \u03bc\u03b1\u03c2 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac. \u0388\u03bd\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7.<\/span><span>\u00a0<\/span><\/p>\n<ul>\n<li><span> <\/span><strong><span>\u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2:<\/span><\/strong><span> \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span> <\/span><strong><span>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd:<\/span><\/strong><span> \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc email marketing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/span><\/li>\n<\/ul>\n<p><span>\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03bb\u03cc\u03b3\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03bd\u03ac\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03c9\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b5\u03bf\u03bb\u03b1\u03af\u03b1\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>3. \u03a4\u03b1\u03b9\u03c1\u03b9\u03ac\u03be\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03b9\u03bd\u03ac:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><!-- [if gte mso 10]><\/p>\n\n\n\n\n<style>\n \/* Style Definitions *\/<\/p>\n\n\n\n\n<p>table.MsoNormalTable<\/p>\n\n\n\n\n<p>{mso-style-name:\"Table Normal\";<\/p>\n\n\n\n\n<p>mso-tstyle-rowband-size:0;<\/p>\n\n\n\n\n<p>mso-tstyle-colband-size:0;<\/p>\n\n\n\n\n<p>mso-style-noshow:yes;<\/p>\n\n\n\n\n<p>mso-style-priority:99;<\/p>\n\n\n\n\n<p>mso-style-parent:\"\";<\/p>\n\n\n\n\n<p>mso-padding-alt:0cm 5.4pt 0cm 5.4pt;<\/p>\n\n\n\n\n<p>mso-para-margin-top:0cm;<\/p>\n\n\n\n\n<p>mso-para-margin-right:0cm;<\/p>\n\n\n\n\n<p>mso-para-margin-bottom:8.0pt;<\/p>\n\n\n\n\n<p>mso-para-margin-left:0cm;<\/p>\n\n\n\n\n<p>line-height:107%;<\/p>\n\n\n\n\n<p>mso-pagination:widow-orphan;<\/p>\n\n\n\n\n<p>font-size:11.0pt;<\/p>\n\n\n\n\n<p>font-family:\"Calibri\",sans-serif;<\/p>\n\n\n\n\n<p>mso-ascii-font-family:Calibri;<\/p>\n\n\n\n\n<p>mso-ascii-theme-font:minor-latin;<\/p>\n\n\n\n\n<p>mso-hansi-font-family:Calibri;<\/p>\n\n\n\n\n<p>mso-hansi-theme-font:minor-latin;<\/p>\n\n\n\n\n<p>mso-bidi-font-family:\"Times New Roman\";<\/p>\n\n\n\n\n<p>mso-bidi-theme-font:minor-bidi;<\/p>\n\n\n\n\n<p>mso-font-kerning:1.0pt;<\/p>\n\n\n\n\n<p>mso-ligatures:standardcontextual;<\/p>\n\n\n\n\n<p>mso-ansi-language:EN-GB;}<\/p>\n\n\n<\/style>\n\n\n\n\n<p><![endif]--><!-- [if gte mso 9]><xml><\/p>\n\n\n\n\n<p><o:shapedefaults v:ext=\"edit\" spidmax=\"1026\"\/><\/p>\n\n\n\n\n<p><\/xml><![endif]--><!-- [if gte mso 9]><xml><\/p>\n\n\n\n\n<p><o:shapelayout v:ext=\"edit\"><\/p>\n\n\n\n\n<p><o:idmap v:ext=\"edit\" data=\"1\"\/><\/p>\n\n\n\n\n<p><\/o:shapelayout><\/xml><![endif]--><\/p>\n<p>&nbsp;<\/p>\n<div class=\"WordSection1\">\n<div align=\"center\">\n<table class=\"MsoNormalTable\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"697\" style=\"width: 522.5pt; border-collapse: collapse; mso-yfti-tbllook: 1024; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;\">\n<tbody>\n<tr style=\"mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 14.25pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 14.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Type of audience<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" style=\"width: 162.7pt; border: solid black 1.0pt; border-left: none; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 14.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Channels<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"358\" style=\"width: 268.3pt; border: solid black 1.0pt; border-left: none; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #167092; padding: 0cm 5.0pt 0cm 5.0pt; height: 14.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Reason for preference<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 1; height: 95.25pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Younger Audiences<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" valign=\"top\" style=\"width: 162.7pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Social media platforms (Instagram, TikTok, Snapchat),<br \/>instant messaging (WhatsApp, Messenger), video content (YouTube, TikTok).<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"358\" valign=\"top\" style=\"width: 268.3pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">These channels are popular among younger demographics due<br \/>to their visual nature, interactivity, and ability to follow trends. These<br \/>channels are also constantly innovating to stay relevant and <span class=\"GramE\">up-to-date<\/span> with audiences interests and preferences.<\/span><\/p>\n<p><br style=\"mso-special-character: line-break;\" \/><br \/><!-- [if !supportLineBreakNewLine]--><br style=\"mso-special-character: line-break;\" \/><br \/><!--[endif]--><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 2; height: 122.25pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 122.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Middle-Aged Adults (35-55)<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" valign=\"top\" style=\"width: 162.7pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 122.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Facebook, LinkedIn, email newsletters, blogs, podcasts.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"358\" valign=\"top\" style=\"width: 268.3pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 122.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">This target audience often uses social media for<br \/>networking and information, values detailed content, and prefers platforms<br \/>that offer professional and personal updates. These channels provide slightly<br \/>slower-paced, informative environments for communication and engagement.<br \/><br style=\"mso-special-character: line-break;\" \/><br \/><!-- [if !supportLineBreakNewLine]--><br style=\"mso-special-character: line-break;\" \/><br \/><!--[endif]--><\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 3; height: 81.75pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 81.75pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Older Adults (55+)<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" valign=\"top\" style=\"width: 162.7pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 81.75pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Email, Facebook, traditional media (newspapers, radio),<br \/>direct mail.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">\u00a0<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"358\" valign=\"top\" style=\"width: 268.3pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 81.75pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Older demographics tend to prefer more traditional and<br \/>familiar communication methods and platforms. They balance their intake of<br \/>information and are not preoccupied with constant interaction or trends.<\/span><\/p>\n<p><br style=\"mso-special-character: line-break;\" \/><br \/><!-- [if !supportLineBreakNewLine]--><br style=\"mso-special-character: line-break;\" \/><br \/><!--[endif]--><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 4; height: 95.25pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Professionals and B2B<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" valign=\"top\" style=\"width: 162.7pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">LinkedIn, email promotion, industry blogs, webinars, white<br \/>papers.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">\u00a0<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"358\" valign=\"top\" style=\"width: 268.3pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 95.25pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Professionals look for in-depth, informative content and<br \/>networking opportunities on platforms that support their professional<br \/>development.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"mso-yfti-irow: 5; mso-yfti-lastrow: yes; height: 66.75pt;\">\n<td width=\"122\" style=\"width: 91.5pt; border: solid black 1.0pt; border-top: none; mso-border-top-alt: solid black .75pt; mso-border-alt: solid black .75pt; background: #F49D1E; padding: 0cm 5.0pt 0cm 5.0pt; height: 66.75pt;\">\n<p class=\"MsoNormal\" align=\"center\" style=\"text-align: center;\"><b><span style=\"color: white; mso-themecolor: background1;\">Parents and Families<o:p><\/o:p><\/span><\/b><\/p>\n<\/td>\n<td width=\"217\" valign=\"top\" style=\"width: 162.7pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 66.75pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">Facebook, Pinterest, email, community forums.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">\u00a0<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<td width=\"358\" valign=\"top\" style=\"width: 268.3pt; border-top: none; border-left: none; border-bottom: solid black 1.0pt; border-right: solid black 1.0pt; mso-border-top-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-alt: solid black .75pt; padding: 0cm 5.0pt 0cm 5.0pt; height: 66.75pt;\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black;\">This category often seeks practical information, tips and<br \/>community support on these platforms.<\/span><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"><o:p><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; 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