{"id":373,"date":"2024-08-08T15:32:46","date_gmt":"2024-08-08T15:32:46","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=373"},"modified":"2024-08-09T17:04:43","modified_gmt":"2024-08-09T17:04:43","slug":"m9","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=373","title":{"rendered":"M9"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How to approach your target group” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

5 W\u2019s of target audience selection<\/strong><\/span><\/p>\n

Selecting your target audience should be done through the following tasks:<\/p>\n

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  1. Look at your current audiences\/users\/followers<\/strong>\u2026<\/li>\n
  2. Check out your \u201ccompetition\u201d<\/strong> \u2013 either in the same field of work or in another that shares similar values.<\/li>\n
  3. Analyze your service<\/strong> \u2013 what are it\u2019s recognizable elements and how your audience uses them<\/li>\n
  4. Choose specific demographics to target<\/strong> \u2013 age, location, gender, income, education, occupation, ethnic background\u2026<\/li>\n
  5. Dig into the psychographics of your target <\/strong>\u2013 Personality, Attitudes, Values, Interests\/hobbies, Lifestyles, Behavior<\/li>\n<\/ol>\n

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    In other way, we can do it through answering the 5 W questions:\u00a0<\/strong><\/span><\/p>\n

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    WHO<\/strong>:\u00a0Start with questioning yourself about who is going to buy \/ use your services and whose support will you need. Are they children, teens, millennials, or baby boomers? Are they males or females? Where do they go, what do they do? Be flexible and consider what is important for your organization<\/u>. Someone\u2019s yearly income may be completely irrelevant for your cause but their choice of music may be crucial to your goal. #justsaying<\/p>\n

    WHAT<\/strong>:\u00a0What type of products and services do they use now and what do they expect from them? Does your service fit their requirements?<\/p>\n

    WHEN<\/strong>:\u00a0When do they use the service? Is it daily or rarely? On what occasion?<\/p>\n

    WHERE<\/strong>:\u00a0Where do they live? Where do they use your service?<\/p>\n

    WHY<\/strong>:\u00a0Do they use it because it\u2019s their need, or is it to prove a point, show off, or achieve some other psychological benefit?<\/p>\n

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    5 W\u2019s of target audience selection Selecting your target audience should be done through the following tasks: Look at your current audiences\/users\/followers\u2026 Check out your \u201ccompetition\u201d \u2013 either in the same field of work or in another that shares similar values. Analyze your service \u2013 what are it\u2019s recognizable elements and how your audience uses […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-373","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=373"}],"version-history":[{"count":5,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/373\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/373\/revisions\/574"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}