{"id":379,"date":"2024-08-08T15:50:58","date_gmt":"2024-08-08T15:50:58","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=379"},"modified":"2024-12-21T23:14:26","modified_gmt":"2024-12-21T23:14:26","slug":"m10","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=379","title":{"rendered":"M10"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Defining the motivational, engaging and practical approach to our target group” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-31.png” title_text=”Cet (31)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Who benefits most from your project?<\/strong><\/p>\n

\u00a0This is a crucial question to answer before diving into implementation. Here’s how to create clear profiles of your beneficiaries and establish serving priorities:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-32.png” title_text=”Cet (32)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Identifying the <\/strong>beneficiaries<\/strong><\/p>\n

The first step is to determine all the individuals or groups who will positively experience the impact of your project. List them comprehensively and avoid any assumptions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-33.png” title_text=”Cet (33)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Understanding Each Group<\/strong><\/p>\n

For this we have to delve deeper into each beneficiary category. Here are some key questions to guide your discussions with your team as you develop detailed profiles:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-34.png” title_text=”Cet (34)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Demographics<\/strong><\/p>\n

Age, educational background, socioeconomic status (consider adding any relevant questions here).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-35.png” title_text=”Cet (35)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Values and <\/strong>beliefs<\/strong><\/p>\n

What motivates them? What are their guiding principles?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-36.png” title_text=”Cet (36)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Communication <\/strong>preferences<\/strong><\/p>\n

How do they best receive information? What platforms do they use most often?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-37.png” title_text=”Cet (37)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Social <\/strong>networks <\/strong><\/p>\n

Where do they gather? Are there online communities or physical spaces they frequent?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-38.png” title_text=”Cet (38)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Current <\/strong>situation<\/strong><\/p>\n

What are their present circumstances and challenges?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

These initial profiles are based on your current understanding. It’s critical to validate your assumptions through direct interaction with individuals from each beneficiary group. This can involve surveys, interviews, or focus groups. The insights gained will help you refine your beneficiary profiles and ensure their accuracy.<\/p>\n

Prioritizing Beneficiaries- Once you have a comprehensive understanding of your beneficiaries, it’s time to establish serving priorities. Resources are often limited, so focusing your efforts is essential. Consider the following factors when prioritizing beneficiary segments:<\/p>\n