{"id":417,"date":"2024-08-08T21:35:28","date_gmt":"2024-08-08T21:35:28","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=417"},"modified":"2024-12-22T00:11:07","modified_gmt":"2024-12-22T00:11:07","slug":"m13","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=417","title":{"rendered":"M13"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Elements of the message&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture6-1.png&#8221; title_text=&#8221;Picture6&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;51%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Here\u2019s an example list of what you might want to start with. The initial core elements are:<\/strong><\/p>\n<ul>\n<li><strong>Organization<\/strong> \u2013 What\u2019s the name of your organization?<\/li>\n<li><strong>Products (or services)<\/strong> \u2013 Briefly describe the products or services you offer. Be specific.<\/li>\n<li><strong>Personas<\/strong> \u2013 Identify your ideal target group profiles. Who are the specific individuals or groups that benefit most from your work?<\/li>\n<li><strong>Use cases<\/strong> \u2013 Detail the challenges your target audience faces. What tasks do they struggle with or what goals seem out of reach?<\/li>\n<li><strong>Challenges<\/strong> \u2013 Define the major obstacles that your target group faces.<\/li>\n<li><strong>Benefits<\/strong> \u2013 Explain to your target group how what you do can help them to overcome their obstacles.<\/li>\n<li><strong>Features<\/strong> \u2013 What specifically in your work gives them these benefits?<\/li>\n<li><strong>Value<\/strong> \u2013 What is the value that accrues to the customer\u2019s organization?<\/li>\n<li><strong>Audience<\/strong> \u2013 Include all you want to have as proof- testimonials, data or case studies that strengthen what you claim and build audience trust.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Let&#8217;s use \u00a0as an example:<\/strong><\/p>\n<ul>\n<li><strong>Organization:<\/strong> Apple<\/li>\n<li><strong>Products\/Services:<\/strong> iPhones, MacBooks, Apple Watches, and related software<\/li>\n<li><strong>Personas:<\/strong> Tech-savvy individuals, creatives, professionals, and students<\/li>\n<li><strong>Use Cases:<\/strong> Staying connected, being productive, content creation, and entertainment<\/li>\n<li><strong>Challenges:<\/strong> Slow devices, compatibility issues, lack of innovation<\/li>\n<li><strong>Benefits:<\/strong> Seamless integration, user-friendly experience, cutting-edge technology<\/li>\n<li><strong>Features:<\/strong> Fast processors, high-resolution displays, intuitive software<\/li>\n<li><strong>Value:<\/strong> A premium brand that symbolizes innovation and style<\/li>\n<li><strong>Audience:<\/strong> Testimonials from satisfied customers, market share data, and awards won<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Matching the message with different target group&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There is a big difference in how we should talk regarding who we are talking to. Our messages, the language we use, the time and place where we communicate should be set and decided based on who is our audience. If we miss one of these points, the point of our message will be missed and a good communication can be considered gone.\u00a0<\/p>\n<p>Reaching your target audience relies on crafting clear, compelling messages that resonate with them.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-41.png&#8221; title_text=&#8221;Cet (41)&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#03C5C0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>Here&#8217;s a secret: <strong>the content of your message is entirely up to you!<\/strong> You are the master of your universe, free to tell your unique story. However, by learning from the mistakes of others, you can increase your chances of success.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Imagine communication as a journey. Many YOs have embarked on this journey before you, some encountering dead ends, while others discovered impactful pathways. By understanding the principles those successful YOs followed, you can craft messages that truly connect.<\/p>\n<p>These principles are like guideposts on your communication journey. They include:<\/p>\n<p><strong>Know <\/strong><strong>your audience<\/strong>&#8211;\u00a0 Who are you trying to reach? Young volunteers? Potential donors? Tailoring your message to their specific interests and needs is crucial.<\/p>\n<p><strong>Focus on <\/strong><strong>benefits<\/strong>&#8211; What value does your YO offer? How will it benefit your audience? Highlight the positive impact they can create or experience by engaging with your organization.<\/p>\n<p><strong>Keep it <\/strong><strong>simple<\/strong>&#8211; Avoid jargon and complex sentences. Use clear, concise language that your audience understands.<\/p>\n<p><strong>Be <\/strong><strong>authentic<\/strong>&#8211;\u00a0 Let your passion shine through! Your genuine enthusiasm will be more captivating than generic messages.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQwOSJ9fQ==@&#8221; button_text=&#8221;Previous&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQyNCJ9fQ==@&#8221; button_text=&#8221;Next&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_padding=&#8221;|34px||34px|false|true&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an example list of what you might want to start with. The initial core elements are: Organization \u2013 What\u2019s the name of your organization? Products (or services) \u2013 Briefly describe the products or services you offer. Be specific. Personas \u2013 Identify your ideal target group profiles. Who are the specific individuals or groups that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-417","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=417"}],"version-history":[{"count":7,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/417\/revisions"}],"predecessor-version":[{"id":1312,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/417\/revisions\/1312"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}