{"id":432,"date":"2024-08-08T22:07:22","date_gmt":"2024-08-08T22:07:22","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=432"},"modified":"2024-09-15T19:21:06","modified_gmt":"2024-09-15T19:21:06","slug":"m15","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=432","title":{"rendered":"M15"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;What is our offer &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-43.png&#8221; title_text=&#8221;Cet (43)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;44%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>One of the most critical points before launching your external communications strategy is to know and understand what your offer is \u2013 what it is that you provide for your stakeholders (target audiences). How do beneficiaries take advantage of your service or product, training program, tool, advice, or information? Why would they choose us and stick with our youth organization (YO)? How do we integrate the beneficiaries into becoming a part of our community?<\/p>\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Knowing your offer inside and out is foundational to effectively running, promoting, and growing your YO and its communication efforts. This knowledge supports higher stakeholders\u2019 engagement, informed decision-making, and sustained organizational advantage. It represents a much-needed basis for our external communications strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Action plan preparation- tips and tricks&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>What is communication strategy and what are its elements?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A <strong><u>communication strategy<\/u><\/strong> is essential for effectively conveying messages to your target audience and achieving your organization&#8217;s goals. Let\u2019s explore key elements of a successful communication strategy:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A <strong><u>communication plan<\/u><\/strong> provides information, guidance and governance!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Questions to consider:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme|700|||||||&#8221; text_text_color=&#8221;#03C5C0&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;right&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Which people\/groups\/teams do you want to communicate with?<\/p>\n<p>What do you want to communicate and why?<\/p>\n<p>How frequently do you plan to do so?<\/p>\n<p>What format\/channels are best suited for establishing effective communication?<\/p>\n<p>Joint review with stakeholders to ensure good governance and oversight!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Do\u2019s &amp; Don\u2019ts:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;5px|10px|5px|10px|true|true&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#03C5C0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>DON\u2019T<\/strong> provide information tailored to the needs of each stakeholder (no<\/li>\n<\/ul>\n<p>time!)<\/p>\n<ul>\n<li><strong>DO<\/strong> prepare a communication package at an early stage that covers<\/li>\n<\/ul>\n<p>stakeholders\u2019 needs and make commitment to publish the package<\/p>\n<p>regularly (the package refers to the chosen material and channels)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; 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How do beneficiaries take advantage of your service or product, training program, tool, advice, or information? Why would they choose us and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-432","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":5,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/432\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/432\/revisions\/637"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}