{"id":445,"date":"2024-08-08T22:43:39","date_gmt":"2024-08-08T22:43:39","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=445"},"modified":"2024-12-21T23:28:30","modified_gmt":"2024-12-21T23:28:30","slug":"m17","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=445","title":{"rendered":"M17"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How do we choose a proper communication channel” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Here is a useful overview to remind you of the types of channels and their level of richness when communicating with target audiences:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_padding=”|||240px|false|false” global_colors_info=”{}”]<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/span><\/o:p><\/b><\/p>\n<\/td>\n

\n

Richness level<\/span><\/o:p><\/b><\/p>\n<\/td>\n

\n

Characteristics<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Face-to-Face<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Immediate feedback, body
language, tone, gestures<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual and auditory cues,
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Auditory cues, immediate
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Live chat<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Real time interaction, quick
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Can be detailed and engaging<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

SMS<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick, brief, interaction is
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, some
interaction is possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick Real time feedback
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Blog posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Detailed, certain level of
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Forums<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Community feedback, detailed
discussion<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Infographics<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Informative, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media Comments<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Public, brief, asynchronous<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Ads (print and digital)<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TV, Radio<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

One way, no real time feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Resources Availability<\/strong>:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Communication efforts yield expenses, and having and managing this budget for any YO is important. Certain channels and their basic usability level can be free (social media), while others can incur costs (direct mail, advertisements).
It\u2019s also useful to assess the tools and platforms you have access to that you can use in your external communication strategy.<\/p>\n

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Consistency:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

In order to have our YO Brand Consistency you must ensure that the chosen channel aligns with your brand\u2019s voice and messaging style. Consistent use of certain channels strengthen this identity and organizational values.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Feedback:<\/strong><\/p>\n

In the communication strategy that aims to be effective, communication is a two way proces. We always seek (and would like to receive) a response. Keeping this in mind, we should choose channels that facilitate feedback as interaction is of high importance\/. Social media, live chats, and forums are good for this. They allow for inclusive and open communication with quick flow and exchange of thoughts and ideas.<\/p>\n

Context:
<\/strong>
Communication has context as its frame. Every YO needs to know the context in which they are sharing, distributing and promoting its information. The context of the situation (e.g., formal vs. informal) can also influence the choice of channel. If you\u2019re operating in diverse environments, another category to consider is cultural preferences and norms related to communication channels. For example, some cultures might prefer short, frequent, digital communication over longer, periodical communication.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

The medium through which a message is communicated influences how the audience perceives the message. Each communication channel has its advantages, disadvantages, and written or unwritten rules for appropriate use in a professional context. Let\u2019s pin the list of current most common communication channels and their advantages.<\/p>\n

Communication channels and when to use them:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

When to use:<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for detailed, urgent and non-urgent communication.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Social
Media<\/span><\/b><\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Ideal
for broad, engaging, and interactive messages<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for urgent, personal, or more complex conversations<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Great
for quick, real-time communication<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for remote but face-to-face interactions<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Useful
for regular updates and informational content.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Direct Mail<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Appropriate
for formal communication or promotional materials<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Webinars<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for educational or informational sessions with interactive elements.<\/o:p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\n<\/div>\n

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Here is a useful overview to remind you of the types of channels and their level of richness when communicating with target audiences: Channel Richness level Characteristics Face-to-Face High Immediate feedback, bodylanguage, tone, gestures Video Conferencing High Visual and auditory cues,interaction Phone Calls Medium to High Auditory cues, immediatefeedback Live chat Medium to High Real […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-445","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=445"}],"version-history":[{"count":7,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/445\/revisions"}],"predecessor-version":[{"id":1286,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/445\/revisions\/1286"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}