{"id":459,"date":"2024-08-09T12:30:03","date_gmt":"2024-08-09T12:30:03","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=459"},"modified":"2024-12-21T23:25:18","modified_gmt":"2024-12-21T23:25:18","slug":"m19","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=459","title":{"rendered":"M19"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How to match different target groups with different communication channels” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Matching different target groups with appropriate communication channels involves understanding the characteristics, preferences, and behaviors of each group, and then aligning those with the strengths of various channels. The first step is always knowing your audience \u2013 we must identify who are we talking to, who are we inviting, trying to engage, trying to influence. With this exercise, we also make sure to identify and know who the main stakeholders are. Here\u2019s a step-by-step guide on how to do this effectively:<\/p>\n

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1. Identify Target Groups:<\/strong><\/p>\n

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 <\/p>\n

\n
\n\n\n\n\n
\n

Demographics<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Psychographics<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Behavioral characteristics<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Age
Gender
Income level
Education
Household situation etc<\/span><\/o:p><\/span><\/p>\n<\/td>\n

\n

Interests
Values
Attitudes
Lifestyles<\/o:p><\/span><\/p>\n<\/td>\n

\n

Learning
behavior
Preferred communication styles\u00a0<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

 <\/p>\n

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Some of this information might be challenging to have or inquire about, but we can always keep an awareness of the research that is available and relevant and try to build the profile of our target groups more accurately.<\/p>\n

After the very first step of identifying who are target audience will be, the process takes us to analysis and matching.\u00a0
<\/strong><\/p>\n

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2. Check Communication Preferences:<\/strong><\/p>\n

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We don\u2019t need to assume what would be the best channel, we can always ask our target audiences what they would like or prefer. A combination of inquiry and analytics is a useful approach here. What you can do:\u00a0<\/p>\n

    \n
  • Surveys<\/strong>: Conduct surveys or gather feedback to understand which channels each group prefers.<\/li>\n
  • Data Analytics<\/strong>: Use website analytics, social media insights, and email marketing data to see which channels are most effective with different segments.<\/li>\n<\/ul>\n

    Here is an overview of the key communication channels and reasons why some audiences prefer them. We shouldn\u2019t forget that as an YO we are likely to have audiences\/stakeholders of different demographics and other characteristics, thus we need to address them all and the channels might be different.<\/p>\n

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    3. Match Channels with different audiences:<\/strong><\/p>\n

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    <\/p>\n

     <\/p>\n

    \n
    \n\n\n\n\n\n\n\n\n
    \n

    Type of audience<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Reason for preference<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

    \n

    Younger Audiences<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Social media platforms (Instagram, TikTok, Snapchat),
    instant messaging (WhatsApp, Messenger), video content (YouTube, TikTok).<\/span><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    These channels are popular among younger demographics due
    to their visual nature, interactivity, and ability to follow trends. These
    channels are also constantly innovating to stay relevant and up-to-date<\/span> with audiences interests and preferences.<\/span><\/p>\n





    <\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Middle-Aged Adults (35-55)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Facebook, LinkedIn, email newsletters, blogs, podcasts.<\/span><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    This target audience often uses social media for
    networking and information, values detailed content, and prefers platforms
    that offer professional and personal updates. These channels provide slightly
    slower-paced, informative environments for communication and engagement.




    <\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Older Adults (55+)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Email, Facebook, traditional media (newspapers, radio),
    direct mail.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    Older demographics tend to prefer more traditional and
    familiar communication methods and platforms. They balance their intake of
    information and are not preoccupied with constant interaction or trends.<\/span><\/p>\n





    <\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Professionals and B2B<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    LinkedIn, email promotion, industry blogs, webinars, white
    papers.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    Professionals look for in-depth, informative content and
    networking opportunities on platforms that support their professional
    development.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Parents and Families<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Facebook, Pinterest, email, community forums.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    This category often seeks practical information, tips and
    community support on these platforms.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

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    This segmentation can further be applied to various types of stakeholders one YO can have (besides young people as core stakeholders), for example, volunteers, representatives of local government and authorities, schools and educational institutions, communities and NGO sector, funders and sponsors, Board members, policymakers, media, local community, local businesses etc.<\/p>\n

    After we are clear on the target audiences and channels that correspond to them, it\u2019s time to get busy with tailoring our messages \u2013 the content of our external communications.<\/p>\n

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    Matching different target groups with appropriate communication channels involves understanding the characteristics, preferences, and behaviors of each group, and then aligning those with the strengths of various channels. The first step is always knowing your audience \u2013 we must identify who are we talking to, who are we inviting, trying to engage, trying to influence. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=459"}],"version-history":[{"count":6,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/459\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/459\/revisions\/1283"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}