{"id":478,"date":"2024-08-09T13:11:50","date_gmt":"2024-08-09T13:11:50","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=478"},"modified":"2024-09-15T19:23:27","modified_gmt":"2024-09-15T19:23:27","slug":"m22","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=478","title":{"rendered":"M22"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How to use traditional and social media for dissemination of our results” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Using traditional and social media for disseminating results involves strategic planning in order to leverage the benefits of both. Let\u2019s examine how can one YO\u00a0 effectively use both channels. Firstly, what\u00a0 are the differences between the two?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Traditional media refers to channels of communication such as print media (newspapers, magazines), broadcasting (TV and radio), outdoor media (billboards), post and telephone. These might be the old generation but they still have a lot of advantages such as mass outreach, credibility and high impact. Their biggest disadvantage is high costs and losing influence to the digital.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-47.png” title_text=”Cet (47)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”82%” custom_margin=”-57px||||false|false” custom_padding=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Social media refers to online platforms and applications where organizations and individuals can create, share, and interact with content, and with each other. Social media fosters communication and collaboration in a digital environment. These media channels are extremely important for a YO, first and foremost because they are free (at the basic level), open, accessible and less expensive than the traditional media. Their outreach, impact and influence has overtaken the traditional media. Their disadvantage is however lack of credibility, as users and creators can hide their identities, abuse privacy or publish misleading information. Social media remains fragile in terms of security and ethical concerns such as harassment,\u00a0 discrimination and profanity.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

While main elements of the traditional media include text, audio and video, social media uses more elements for its content creation – besides text, audio and video, there is dynamic and real time adjustment, quick feedback loop, ability to engage in multiply channel communication and so on. Social media provides endless opportunities for effective external communication.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Let\u2019s explore platform-specific strategies for key social media of a YO:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

<\/p>\n

\n
\n\n\n\n\n\n\n\n
\n

Facebook<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Use Facebook Live to present results in real-time, and
post updates with images, infographics, and links to detailed reports. Try to
encourage sharing and discussion in comments.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

X (ex
Twitter<\/span>)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Share bite-sized updates, key statistics, and quotes from
stakeholders. Use relevant hashtags and engage with followers through
retweets and replies.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Instagram<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Post visually engaging content such as infographics,
photos from events, and short videos. Use Instagram Stories for
behind-the-scenes looks and quick updates.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

LinkedIn<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Publish detailed articles and updates. Share professional
insights and engage with industry-specific groups and forums.




<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

YouTube<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Upload detailed video presentations, interviews with
experts, and animated explainers. Promote these videos through other social
media channels.<\/o:p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

When it comes to the social media strategy, here are some additional important elements to consider and a YO can gain numerous benefits from it.<\/p>\n

For\u00a0 increasing engagement and interaction<\/strong> – social media platforms can be used for Live sessions of Q&A for example, allowing target audiences to interact directly with the YO, and also for polls and surveys gathering feedback continuously<\/p>\n

    \n
  1. For creating influencer and partner collaboration<\/strong> – social media platforms can help you identify and start collaborating with influencers relevant to your YO or community to share your results with their followers.\n<\/li>\n
  2. For analyzing and monitoring performance<\/strong> – social media platforms provide an opportunity to monitor the reach and performance of the content of your communication strategy. It is very useful for every YO to pay attention to comments, shares and messages to understand the target audience and follow up on insights from this communication.<\/li>\n<\/ol>\n

    What are the things to pay attention to when we want to integrate traditional and social media <\/u>in the communication strategy for our YO?<\/p>\n

    Consistent Messaging: <\/strong>We need to ensure that the messaging across traditional and social media is always consistent. Key points, facts, and official data must be aligned to reinforce your message.<\/p>\n

    Cross-Promotion: I<\/strong>t\u2019s always recommended to promote your traditional media coverage on social media and vice versa. For example, share links to published articles, recorded interviews, and news mentions. Always mention your social media handles and hashtags in traditional media materials to encourage offline audiences to engage online.<\/p>\n

    Comprehensive Campaigns: <\/strong>Plan integrated campaigns that leverage the strengths of both traditional and social media. For example, launch a milestone report with a press release, followed by a social media campaign with live events and interactive content.<\/p>\n

    Storytelling: <\/strong>Storytelling techniques are an effective way\u00a0 to make your results more relatable and engaging with the target audiences. Your communication strategy should include sharing success stories, case studies, and testimonials that highlight the impact of your projects results, also challenges and overall experiences in the work of a YO.<\/p>\n

    By strategically using both traditional and social media, your YO can effectively disseminate your results, reach a wider audience, and engage stakeholders in meaningful ways.<\/p>\n

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    Using traditional and social media for disseminating results involves strategic planning in order to leverage the benefits of both. Let\u2019s examine how can one YO\u00a0 effectively use both channels. Firstly, what\u00a0 are the differences between the two?Traditional media refers to channels of communication such as print media (newspapers, magazines), broadcasting (TV and radio), outdoor media […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-478","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=478"}],"version-history":[{"count":5,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/478\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/478\/revisions\/643"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}