{"id":489,"date":"2024-08-09T16:02:10","date_gmt":"2024-08-09T16:02:10","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=489"},"modified":"2024-08-09T17:19:22","modified_gmt":"2024-08-09T17:19:22","slug":"m24","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=489","title":{"rendered":"M24"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”How to prepare an effective communication strategy” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

And\u00a0 a step further – let\u2019s dive in now in a real-life example of a comprehensive communications strategy and plan of a YO that outlined six objectives for its operations in the local community:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n
\n

Objective<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Target Audience<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Key Messages<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Communication Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Tactics<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Timeline<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Responsible Person<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Evaluation Metrics<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Increase awareness of the
youth center’s programs and activities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local youth (ages 14-24),
parents, schools, community leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Discover exciting programs and
activities at our youth center. Join us for fun, learning, and growth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media (Facebook,
Instagram, X, etc<\/span>), local newspapers, school
newsletters, community bulletin boards<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media campaigns, press
releases, flyers, school visits, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Continuous<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Communication Officer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of social media
followers, post shares, event attendance, newsletter sign-ups etc<\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Boost participation in leisure
youth programs<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Students (ages 12-18), parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Join our youth\u00a0
programs<\/span>, film, sports, arts, and more<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, school
announcements, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Facebook and Instagram ads,
school presentations, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Program enrollment numbers,
feedback surveys<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Engage local organizations\u00a0 for<\/span> sponsorship and support<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local owners, community
leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Support our youth center and
invest in the future of our community’s youth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct mail, email
newsletters, local business networks<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Sponsorship packages, business
community events, email campaigns<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Quarterly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Fundraising Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of sponsors, amount of
funds raised, sponsor feedback<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Promote volunteer
opportunities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

High school students, college
students, community members<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Make a difference in the lives
of local youth. Start your volunteering stint today<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, local
newspapers, volunteer fairs, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media posts, volunteer
fairs, articles in local newspapers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Intern\/Volunteer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of volunteers,
volunteer hours logged, volunteer retention rate, muber<\/span>
of testimonials<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Enhance communication with
parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parents of participating youth<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Always be informed about your
child’s activities and progress at our center.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Email, parent meetings,
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly email updates,
quarterly parent meetings, printed newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Director<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parent feedback, attendance at
meetings, direct emailing<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Build partnerships with local
schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

School administrators,
teachers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Partner with us to provide
enriching youth activities for your students.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct meetings, email, school
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Meetings with school staff,
informational packets, joint events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-annual<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager or
Coordinator<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of partnerships,
collaborative events held, feedback from schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

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This chart gives a blueprint and lists all elements you as a YO need to kick off effective external communications – engagement with your stakeholders. Roles and responsibilities for implementation are also outlined and as a YO you must know where these resources can be found. Sometimes it will be an internal person, sometimes external, as in communication it\u2019s not rare to have an outsourced professional or a company to help you out with continuous needs of quality communication. The timeline and dynamics is also proposed in the example, giving an overview of what\u2019s going to go where and when. It is a starting point that needs to remain flexible to match the reality and adapt to possible changes after integrating the evaluation metrics. Evaluation in itself might call for the necessity of gaining new skills and revising the communication strategy and plan.<\/p>\n

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And\u00a0 a step further – let\u2019s dive in now in a real-life example of a comprehensive communications strategy and plan of a YO that outlined six objectives for its operations in the local community:  Objective Target Audience Key Messages Communication Channels Tactics Timeline Responsible Person Evaluation Metrics Increase awareness of theyouth center’s programs and activities […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-489","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=489"}],"version-history":[{"count":4,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/489\/revisions"}],"predecessor-version":[{"id":590,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/489\/revisions\/590"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}