{"id":783,"date":"2024-11-14T14:42:42","date_gmt":"2024-11-14T14:42:42","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=783"},"modified":"2024-11-17T13:37:51","modified_gmt":"2024-11-17T13:37:51","slug":"m25-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=783&lang=sr","title":{"rendered":"M25 &#8211; SR"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Kako se planiraju aktivnosti pra\u0107enja implementacije strategije komunikacije&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Kako se evaluira proces&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#F49D1E&#8221; title_font_size=&#8221;35px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Pra\u0107enje (monitoring) implementacije komunikacione strategije slu\u017ei da osigura da rad va\u0161e OO bude efikasan i uskla\u0111en sa njenim ciljevima. Pokazatelji se mogu planirati u ranoj fazi kako bi se procenio rad na komunikaciji. KIU \u2013 klju\u010dni indikatori u\u010dinka (kao \u0161to su broj pratilaca, deljenja, u\u010desnika u obuci, partnerstava itd.) odr\u017eavaju OO na pravom putu. Svaki komunikacioni kanal ima svoje analiti\u010dke podatke i integrisanu metriku. OO treba da iskoriste ove prednosti ako \u017eele da izmere efikasnost svoje eksterne komunikacije. Primer cilja kada je u pitanju evaluacija: pove\u0107anje broja pratilaca na Instagramu za 30% svakog kvartala, pove\u0107anje pose\u0107enosti doga\u0111aja za 20% na godi\u0161njem nivou i tako dalje. Evo pregleda tipi\u010dnih KIU koje treba koristiti:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>KIU:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Metrika na dru\u0161tvenim mre\u017eama<\/strong>: reakcije, deljenja, komentari, rast pratilaca.<\/li>\n<li><strong>Metrika na veb sajtovima<\/strong>: promet, broj korisnika koji ne preduzimaju nikakve akcije na sajtu, trajanje sesija.<\/li>\n<li><strong>Metrika e-mail naloga<\/strong>: stopa otvaranja, stopa klikova kroz mail, stopa konverzacije.<\/li>\n<li><strong>Metrika doga\u0111aja<\/strong>: broj registracija, stopa prisustva, povratne informacije od u\u010desnika.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-48.png&#8221; title_text=&#8221;Cet (48)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;81%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Kako da u\u010dimo iz prethodnog rada&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>U\u010denje iz prethodnih praksi je od su\u0161tinskog zna\u010daja za dalje napredovanje i unapre\u0111enje va\u0161eg rada na komunikaciji. To je stepenik koji ne treba da se zanemari. Svaka nova strategija mora da uzme u obzir ono \u0161to ste radili ranije, \u0161ta je bilo uspe\u0161no, a \u0161ta ne. Sistemati\u010dno u\u010de\u0107i iz prethodnih iskustava\u00a0 mo\u017eemo pobolj\u0161ati procese komunikacije, izbe\u0107i prethodne gre\u0161ke i konstantno unapre\u0111ivati na\u0161 rad na komunikaciji, a time i u\u010dinak na\u0161e OO.<\/p>\n<p>Tako\u0111e se u\u010denjem iz prethodnog rada smatra uzimanje u obzir metrika i metoda evaluacije. Evo nekih ideja o tome kako mo\u017eete sprovesti ovaj proces kroz pra\u0107enje povratnih informacija i prilago\u0111avanje:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Sprovedite tromese\u010dne ankete da biste dobili povratne informacije od svoje publike.<\/li>\n<li>Odr\u017eavajte mese\u010dne sastanke tima da biste diskutovali o dobijenim informacijama i izvr\u0161ili potrebna prilago\u0111avanja.<\/li>\n<li>Implementirajte promene i testirajte nove pristupe na osnovu povratnih informacija i analize podataka.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-49.png&#8221; title_text=&#8221;Cet (49)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;53%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221; Koji su koraci ka unapre\u0111enju&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Evaluacija tako\u0111e slu\u017ei u druge svrhe osim da saznate i shvatite \u0161ta funkcioni\u0161e, a \u0161ta ne i gde ste potro\u0161ili previ\u0161e, gde ste potro\u0161ili malo kada je u pitanju komunikacija va\u0161e OO. Tako\u0111e mo\u017ee poslu\u017eiti kao centar sadr\u017eaja \u2013 mo\u017eete pratiti uspehe i neuspehe, a tako\u0111e ih koristiti kao sadr\u017eaj da doprete do svojih zainteresovanih strana. Stvarni \u017eivotni problemi u radu OO i pra\u0107enje pozitivnih i manje pozitivnih ishoda slu\u017ee za strate\u0161ki dijalog i kontinuirano pobolj\u0161anje na\u0161eg sadr\u017eaja i odnosa prema zainteresovanim stranama.<\/p>\n<p>Ako u\u010dimo iz prethodnog rada, mo\u017eemo da se fokusiramo na <strong><em>adaptiranu i inovativnu <\/em>strategiju komunikacije<\/strong>. Za\u0161to je to va\u017eno? <br \/>Zato \u0161to na taj na\u010din dobijate rezultate koji nisu samo efikasniji ve\u0107 tako\u0111e unapre\u0111uju kvalitet va\u0161ih programa i va\u0161ih odnosa sa zainteresovanim stranama. Kao OO, trebalo bi da istra\u017eujete trendove u eksternoj komunikaciji. Ovo je kontinuirani proces i ono \u0161to je ranije funkcionisalo, mo\u017eda ne\u0107e biti jednako dobro u budu\u0107nosti.<\/p>\n<p><strong>Koji su najnoviji trendovi kada je u pitanju eksterna komunikacija?<\/strong><\/p>\n<p>Prva stvar koja pada na pamet je na primer kori\u0161\u0107enje ve\u0161ta\u010dke inteligencije za dizajniranje strategije komunikacije na dru\u0161tvenim mre\u017eama. Tehnologija ve\u0107 nudi i nastavi\u0107e da nudi jo\u0161 vi\u0161e alata koji \u0107e nam pomagati u radu na komunikaciji bez obzira na to da li je u pitanju kreiranje sadr\u017eaja, jezik i audiovizualna sredstva ili uvid u podatke i njihova analiza. Kada budete imali osnove strategije i plana komunikacije za svoju OO mo\u017eete razmotriti dodatne benefite koje vam nudi upotreba ovakvih alata i u\u010denje o tome kako da ih integri\u0161ete u svoj rad zarad \u0161irenja i oboga\u0107ivanja uticaja.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwNyJ9fQ==@&#8221; button_text=&#8221;Prethodna&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3MSJ9fQ==@&#8221; button_text=&#8221;Po\u010detak&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_padding=&#8221;||||false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pra\u0107enje (monitoring) implementacije komunikacione strategije slu\u017ei da osigura da rad va\u0161e OO bude efikasan i uskla\u0111en sa njenim ciljevima. Pokazatelji se mogu planirati u ranoj fazi kako bi se procenio rad na komunikaciji. KIU \u2013 klju\u010dni indikatori u\u010dinka (kao \u0161to su broj pratilaca, deljenja, u\u010desnika u obuci, partnerstava itd.) odr\u017eavaju OO na pravom putu. Svaki [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-783","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=783"}],"version-history":[{"count":4,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/783\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/783\/revisions\/1077"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}