{"id":788,"date":"2024-11-14T14:30:36","date_gmt":"2024-11-14T14:30:36","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=788"},"modified":"2024-11-17T02:17:46","modified_gmt":"2024-11-17T02:17:46","slug":"m7-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=788&lang=sr","title":{"rendered":"M7 &#8211; SR"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Izla\u017eenje u susret specifi\u010dnostima va\u0161e ciljne grupe&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>U svetu digitalnih kampanja, uspeh zavisi od obra\u0107anja pravim ljudima sa pravom porukom. Ovde stupa na scenu va\u0161a ciljna publika. Evo klju\u010dnih ta\u010daka:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;strong {||  color: #f49d1e;||}||||ul li::marker {||  color: #167092;||}||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><strong>KO JE VA\u0160A CILJNA PUBLIKA?<\/strong> Ovo su osobe koje \u0107e najverovatnije imati koristi od va\u0161eg programa, projekta ili kampanje. Oni su tako\u0111e primaoci va\u0161ih digitalnih poruka, klju\u010dnih za postizanje va\u0161ih ciljeva.<\/li>\n<li><strong>SEGMENTACIJA<\/strong> \u2013 Nemaju svi u okviru va\u0161e ciljne grupe iste potrebe ili \u017eelje. Segmentacija podrazumeva podelu ove velike grupe na manje, specifi\u010dnije segmente. Svaki segment \u0107e primiti poruke koje su osmi\u0161ljene u skladu sa njihovim specifi\u010dnim vrednostima i interesovanjima, \u0161to pove\u0107ava anga\u017eovanje i uticaj.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-28.png&#8221; title_text=&#8221;Cet (28)&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;82%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||}||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><strong>FOKUS I EFIKASNOST<\/strong> \u2013 Resursi su ograni\u010deni i zato je va\u017eno da svoj trud strate\u0161ki usmerite. Ako se fokusirate na manji broj dobro definisanih segmenata, obezbedi\u0107ete da va\u0161a poruka rezonira efektivno, a da pri tome ne budete rastrzani na vi\u0161e strana.<\/li>\n<li><strong>PRONALA\u017dENJE BALANSA<\/strong> \u2013 Nala\u017eenje prave ravnote\u017ee je klju\u010dno. Iako usko segmentiranje dozvoljava slanje fokusiranih poruka, od klju\u010dne je va\u017enosti da se ne zanemare potencijalno va\u017ene grupe koje mogu doprineti uspehu va\u0161e kampanje.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||}||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><strong>Identifikacija najprijem\u010divije publike \u2013<\/strong> Obratite se publici koja \u0107e se najverovatnije anga\u017eovati oko va\u0161e poruke.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||}||&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><strong>Stvaranje ubedljivog sadr\u017eaja \u2013<\/strong> osmislite svoju poruku tako da rezonira sa specifi\u010dnim vrednostima i potrebama.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; 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Ovde stupa na scenu va\u0161a ciljna publika. Evo klju\u010dnih ta\u010daka: KO JE VA\u0160A CILJNA PUBLIKA? Ovo su osobe koje \u0107e najverovatnije imati koristi od va\u0161eg programa, projekta ili kampanje. Oni su tako\u0111e primaoci va\u0161ih digitalnih poruka, klju\u010dnih za postizanje va\u0161ih ciljeva. SEGMENTACIJA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-788","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=788"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/788\/revisions"}],"predecessor-version":[{"id":1040,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/788\/revisions\/1040"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}