{"id":789,"date":"2024-11-14T14:31:20","date_gmt":"2024-11-14T14:31:20","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=789"},"modified":"2024-11-17T02:24:38","modified_gmt":"2024-11-17T02:24:38","slug":"m8-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=789&lang=sr","title":{"rendered":"M8 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Kako da segmentirate va\u0161u ciljnu grupu” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Kako se targetira?<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” hover_enabled=”0″ custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Zamislite da poku\u0161avate da vodite konverzaciju u prepunoj prostoriji. Vikanjem generi\u010dkih poruka ne\u0107ete privu\u0107i ni\u010diju pa\u017enju. Ali ako pri\u0111ete konkretnoj grupi sa porukom koja je osmi\u0161ljena u skladu sa njihovim interesovanjima, zapo\u010de\u0107ete smislen razgovor.<\/p>\n

Isti princip se primenjuje na komunikaciju u kampanjama. Na\u0161a osnovna misija je da vam pomognemo da suzite va\u0161u publiku <\/strong>na segment koji je prepoznatljiv. Ovo podrazumeva pomeranje od \u0161ire kategorije kao \u0161to je npr. \u201eomladinske organizacije\u201c ka bolje definisanoj grupi sa specifi\u010dnim karakteristikama.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-29.png” title_text=”Cet (29)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”63%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Za\u0161to je ovo va\u017eno? Evo razloga:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Su\u017eavanje va\u0161e publike omogu\u0107i\u0107e vam da sastavite poruke koje duboko rezoniraju <\/strong>sa njenim potrebama, izazovima i te\u017enjama.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Targetirana poruka se ose\u0107a kao li\u010dnija<\/strong> i vodi do pove\u0107anja anga\u017eovanja i boljeg odgovora.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Fokusiranjem svojih resursa <\/strong>na konkretan segment omogu\u0107ava vam da efektivnije koristite svoj bud\u017eet i kanale komunikacije.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Dakle kako \u0107ete suziti svoju publiku?<\/strong> Koristi\u0107emo pristup sa vi\u0161e koraka:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture11.png” title_text=”Picture11″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture12.png” title_text=”Picture12″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture13.png” title_text=”Picture13″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture14.png” title_text=”Picture14″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Uzmite u obzir uzrast, lokaciju, dru\u0161tveno-ekonomski status i nivo obrazovanja.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Koja su specifi\u010dna interesovanja i potrebe va\u0161ih ciljnih OO? Da li se one fokusiraju na pitanja za\u0161tite \u017eivotne sredine, socijalnu pravdu ili umetni\u010dko obrazovanje?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Gde \u0107ete prona\u0107i informacije o njima? Da li vi\u0161e koriste dru\u0161tvene mre\u017ee, onlajn forume ili doga\u0111aje u\u017eivo?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Koje su najve\u0107e prepreke sa kojima se va\u0161e ciljne OO suo\u010davaju kada je u pitanju komunikacija? Da li se bore sa ograni\u010denim resursima, nedostatkom obuke, ili imaju problema da dosegnu svoju ciljnu publiku?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Kada analiziramo ove faktore, mo\u017eemo da kreiramo jasnu sliku na\u0161e idealne ciljne publike. Na primer, umesto targetiranja \u201esvih lokalnih OO\u201c, mo\u017eemo da se fokusiramo na:<\/p>\n