{"id":790,"date":"2024-11-14T14:31:58","date_gmt":"2024-11-14T14:31:58","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=790"},"modified":"2024-11-17T11:39:56","modified_gmt":"2024-11-17T11:39:56","slug":"m9-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=790&lang=sr","title":{"rendered":"M9 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Kako da pri\u0111ete svojoj ciljnoj grupi” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

5 pitanja za odabir ciljne publike<\/strong><\/p>\n

Odabir ciljne publike treba da se odvija kroz slede\u0107e zadatke:<\/p>\n

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    \n
  1. Posmatrajte svoju trenutnu publiku\/korisnike\/pratioce<\/strong><\/li>\n
  2. Proverite svoju \u201ekonkurenciju\u201c <\/strong>\u2013 ili u istoj oblasti rada ili u nekoj drugoj oblasti koja deli sli\u010dne vrednosti.<\/li>\n
  3. Analizirajte svoju uslugu <\/strong>\u2013 koji su njeni prepoznatljivi elementi i kako ih va\u0161a publika koristi<\/li>\n
  4. Odaberite specifi\u010dnu demografsku grupu <\/strong>\u2013 prema uzrastu, lokaciji, polu, prihodu, stepenu obrazovanja, zanimanju, etni\u010dkom poreklu\u2026<\/li>\n
  5. Analizirajte psihografiju va\u0161e ciljne grupe <\/strong>\u2013 li\u010dnost, stavove, vrednosti, interesovanja, hobije, \u017eivotni stil, pona\u0161anje<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-30.png” title_text=”Cet (30)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”93%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;||}||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Drugim re\u010dima, mo\u017eemo sve ovo saznati odgovaraju\u0107i na slede\u0107ih 5 pitanja:<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    KO?<\/strong>: Zapitajte se prvo o tome ko \u0107e kupiti\/koristiti va\u0161e usluge i \u010dija \u0107e vam podr\u0161ka biti potrebna. Da li su to deca, tinejd\u017eeri, milenijalci ili bejbi bumeri? Da li su mu\u0161karci ili \u017eene? Gde idu, \u010dime se bave? Budite fleksibilni i razmi\u0161ljajte o tome \u0161ta je potrebno va\u0161oj organizaciji<\/u>. Ne\u010diji godi\u0161nji prihodi mogu biti potpuno neva\u017eni za va\u0161e ciljeve ali njihov muzi\u010dki ukus mo\u017ee biti od su\u0161tinske va\u017enosti. #justsaying<\/p>\n

    \u0160TA?<\/strong>: Koje vrste proizvoda oni trenutno koriste i \u0161ta o\u010dekuju od njih? Da li se va\u0161a usluga uklapa u njihove zahteve?<\/p>\n

    KADA?<\/strong>: Kada koriste odre\u0111ene usluge? Da li svakodnevno ili retko? U kojim prilikama?<\/p>\n

    GDE?<\/strong>: Gde \u017eive? Gde koriste va\u0161e usluge?<\/p>\n

    ZA\u0160TO?<\/strong>: Da li koriste usluge zato \u0161to su im potrebne ili da bi ne\u0161to dokazali, da bi se pohvalili, da bi postigli neku drugu psiholo\u0161ku korist?<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc4OSJ9fQ==@” button_text=”Prethodna” button_alignment=”right” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#167092″ button_border_width=”2px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”20px” button_font=”||||||||” button_icon=”#||divi||400″ button_icon_placement=”left” hover_enabled=”0″ global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#F49D1E” button_bg_enable_color__hover=”on” transform_scale__hover=”105%|105%” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5MiJ9fQ==@” button_text=”Slede\u0107a” button_alignment=”left” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#167092″ button_border_width=”2px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”20px” button_font=”||||||||” button_icon=”$||divi||400″ custom_padding=”|34px||34px|false|true” hover_enabled=”0″ global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#F49D1E” button_bg_enable_color__hover=”on” transform_scale__hover=”105%|105%” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    5 pitanja za odabir ciljne publike Odabir ciljne publike treba da se odvija kroz slede\u0107e zadatke: Posmatrajte svoju trenutnu publiku\/korisnike\/pratioce Proverite svoju \u201ekonkurenciju\u201c \u2013 ili u istoj oblasti rada ili u nekoj drugoj oblasti koja deli sli\u010dne vrednosti. Analizirajte svoju uslugu \u2013 koji su njeni prepoznatljivi elementi i kako ih va\u0161a publika koristi Odaberite specifi\u010dnu […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-790","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=790"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/790\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/790\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}