{"id":792,"date":"2024-11-14T14:32:48","date_gmt":"2024-11-14T14:32:48","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=792"},"modified":"2024-12-22T00:04:19","modified_gmt":"2024-12-22T00:04:19","slug":"m10-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=792&lang=sr","title":{"rendered":"M10 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Defininsanje motivi\u0161u\u0107eg, anga\u017euju\u0107eg i prakti\u010dnog pristupa ciljnoj grupi” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-31.png” title_text=”Cet (31)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Ko ima najvi\u0161e benefita od va\u0161eg projekta?<\/strong><\/p>\n

Ovo je najva\u017enije pitanje na koje treba da odgovorite pre nego \u0161to otpo\u010dnete implementaciju. Evo kako da kreirate jasne profile va\u0161ih korisnika i defini\u0161ete prioritete kada je u pitanju va\u0161a usluga:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-32.png” title_text=”Cet (32)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Identifikacija korisnika <\/strong><\/p>\n

Prvi korak je odre\u0111ivanje svih pojedinaca ili grupa koji \u0107e na pozitivan na\u010din iskusiti uticaj koji vr\u0161i va\u0161 projekat. Napravite sveobuhvatnu listu i izbegnite bilo kakve pretpostavke.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-33.png” title_text=”Cet (33)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Razumevanje svake grupe<\/strong><\/p>\n

Za ovo moramo da analiziramo dublje svaku od kategorija korisnika. Evo nekih klju\u010dnih pitanja o kojima treba da zapo\u010dnete diskusiju sa svojim timom kada budete razvijali detaljne profile:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-34.png” title_text=”Cet (34)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Demografski podaci<\/strong><\/p>\n

Starost, obrazovni profil, dru\u0161tveno-ekonomski status (ovde mo\u017eete ubaciti jo\u0161 relevantnih kategorija).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-35.png” title_text=”Cet (35)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Vrednosti i verovanja<\/strong><\/p>\n

\u0160ta ih motivi\u0161e? Prema kojim principima se vode?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-36.png” title_text=”Cet (36)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Preferirani na\u010din komunikacije<\/strong><\/p>\n

Kako najbolje primaju informacije? Koje platforme naj\u010de\u0161\u0107e koriste?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-37.png” title_text=”Cet (37)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Dru\u0161tvene mre\u017ee<\/strong><\/p>\n

Gde se okupljaju? Da li postoje onlajn zajednice ili fizi\u010dki prostori koje \u010desto pose\u0107uju?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||27px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-38.png” title_text=”Cet (38)” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_css_free_form=”strong {|| color: #f49d1e;||}||||ul li::marker {|| color: #167092;||}||” global_colors_info=”{}”]<\/p>\n

Trenutna situacija<\/strong><\/p>\n

Koje su njihove trenutne okolnosti i izazovi?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Ovi po\u010detni profili su zasnovani na va\u0161em trenutnom znanju. Od klju\u010dne je va\u017enosti da potvrdite svoje pretpostavke kroz direktnu interakciju sa pojedincima iz svake grupe korisnika. Ovo mo\u017ee uklju\u010divati ankete, intervjue ili fokus grupe. Dobijeni uvidi \u0107e vam pomo\u0107i da pobolj\u0161ate svoje profile korisnika i osigurate njihovu ta\u010dnost.<\/p>\n

Odre\u0111ivanje prioriteta me\u0111u grupama korisnika \u2013 Kada ste sveobuhvatno razumeli svoje korisnike, vreme je da uspostavite prioritete u pru\u017eanju usluga. Resursi su \u010desto ograni\u010deni, pa je od su\u0161tinske va\u017enosti da usredsredite svoje napore. Uzmite u obzir slede\u0107e faktore kada dajete prioritet segmentima korisnika:<\/p>\n