{"id":795,"date":"2024-11-14T14:35:24","date_gmt":"2024-11-14T14:35:24","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=795"},"modified":"2024-11-17T12:29:21","modified_gmt":"2024-11-17T12:29:21","slug":"m13-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=795&lang=sr","title":{"rendered":"M13 &#8211; SR"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Elementi poruke&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture6-1.png&#8221; title_text=&#8221;Picture6&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;51%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Evo primera liste od koje bi trebalo da krenete. Inicijalni osnovni elementi su:<\/strong><\/p>\n<p><strong>Organizacija<\/strong> \u2013 Kako se zove va\u0161a organizacija?<\/p>\n<p><strong>Proizvodi (ili usluge)<\/strong> \u2013 Kratko opi\u0161ite proizvode ili usluge koje nudite. Budite precizni.<\/p>\n<p><strong>Persone<\/strong> \u2013 Identifikujte idealni profil va\u0161e ciljne grupe. Ko su pojedinci ili grupe koje najvi\u0161e imaju koristi od va\u0161eg rada?<\/p>\n<p><strong>Slu\u010dajevi kori\u0161\u0107enja<\/strong> \u2013 Opi\u0161ite izazove sa kojima se suo\u010dava va\u0161a ciljna publika. Sa kojim zadacima imaju pote\u0161ko\u0107e, a koji ciljevi im izgledaju nedosti\u017eno?<\/p>\n<p><strong>Izazovi<\/strong> \u2013 Defini\u0161ite glavne prepreke sa kojima se susre\u0107e va\u0161a ciljna grupa.<\/p>\n<p><strong>Benefiti<\/strong> \u2013 Objasnite svojoj ciljnoj grupi kako \u0107e im ono \u0161to vi radite pomo\u0107i da prevazi\u0111u svoje prepreke.<\/p>\n<p><strong>Osobine<\/strong> \u2013 \u0160ta konkretno u va\u0161em radu im pru\u017ea ove benefite?<\/p>\n<p><strong>Vrednosti<\/strong> \u2013 Koja vrednost se prenosi na organizaciju korisnika?<\/p>\n<p><strong>Publika<\/strong> \u2013 Uklju\u010dite sve dokaze koje imate \u2013 svedo\u010denja, podatke i studije slu\u010daja koje podr\u017eavaju va\u0161e tvrdnje da biste izgradili poverenje publike.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Koristimo kompaniju Apple \u00a0kao primer:<\/strong><\/p>\n<ul>\n<li><strong>Organizacija:<\/strong> Apple<\/li>\n<li><strong>Proizvodi\/Usluge:<\/strong> iPhone, MacBook, Apple \u010dasovnik i relevantni softveri<\/li>\n<li><strong>Persone:<\/strong> Tehni\u010dki upu\u0107eni pojedinci, kreativci, profesionalci i studenti<\/li>\n<li><strong>Slu\u010dajevi kori\u0161\u0107enja:<\/strong> Odr\u017eavanje kontakta, produktivnost, kreiranje sadr\u017eaja i zabava<\/li>\n<li><strong>Izazovi:<\/strong> Spori ure\u0111aji, problemi sa kompatibilno\u0161\u0107u, nedostatak inovativnosti<\/li>\n<li><strong>Benefiti:<\/strong> Laka integracija, iskustvo prilago\u0111eno korisnicima, najsavremenija tehnologija<\/li>\n<li><strong>Osobine:<\/strong> Brzi procesori, displeji visoke rezolucije, intuitivni softveri<\/li>\n<li><strong>Vrednost:<\/strong> Premijum brend koji simbolizuje inovaciju i stil<\/li>\n<li><strong>Publika:<\/strong> Svedo\u010denja zadovoljnih korisnika, podaci o udelu na tr\u017ei\u0161tu i osvojene nagrade<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Prilago\u0111avanje poruke razli\u010ditim ciljnim grupama&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Postoji velika razlika u tome kako treba da razgovaramo u odnosu na to sa kim razgovaramo. Na\u0161e poruke, jezik koji koristimo, vreme i mesto na kome komuniciramo treba da budu postavljeni i odlu\u010deni na osnovu toga ko je na\u0161a publika. Ako propustimo jednu od ovih ta\u010daka, proma\u0161ic\u0301e se poenta na\u0161e poruke i mo\u017ee se smatrati da je dobra komunikacija nestala.\u00a0<\/p>\n<p>Dosezanje va\u0161e ciljne publike oslanja se na kreiranje jasnih, ubedljivih poruka koje im odgovaraju.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-41.png&#8221; title_text=&#8221;Cet (41)&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#03C5C0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Evo tajne: sadr\u017eaj va\u0161e poruke je u potpunosti na vama! Vi ste gospodar svog univerzuma, slobodni da ispri\u010date svoju jedinstvenu pri\u010du. Me\u0111utim, u\u010dec\u0301i na gre\u0161kama drugih, mo\u017eete povec\u0301ati svoje \u0161anse za uspeh.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Zamislite komunikaciju kao putovanje. Mnogi IO su krenuli na ovo putovanje pre vas, neki su nai\u0161li na c\u0301orsokak, dok su drugi otkrili uticajne puteve. Razumevanjem principa koje su ti uspe\u0161ni IO pratili, mo\u017eete kreirati poruke koje se istinski povezuju.<\/p>\n<p>Ovi principi su kao putokazi na va\u0161em komunikacijskom putu. Oni uklju\u010duju:<\/p>\n<p><strong>Upoznajte svoju publiku<\/strong>&#8211;\u00a0 Koga poku\u0161avate da dosegnete? Mladi volonteri? Potencijalni donatori? Prilago\u0111avanje va\u0161e poruke njihovim specifi\u010dnim interesima i potrebama je klju\u010dno.<\/p>\n<p><strong>Fokusirajte se na prednosti<\/strong> \u2013 Kakvu vrednost nudi va\u0161 IO? Kako c\u0301e to koristiti va\u0161oj publici? Istaknite pozitivan uticaj koji mogu da stvore ili iskuse anga\u017eovanjem u va\u0161oj organizaciji.<\/p>\n<p><strong>Neka bude jednostavno<\/strong> \u2013 izbegavajte \u017eargon i slo\u017eene re\u010denice. Koristite jasan, koncizan jezik koji va\u0161a publika razume.<\/p>\n<p><strong>Budite autenti\u010dni<\/strong> \u2013\u00a0 Neka va\u0161a strast zablista! Va\u0161 istinski entuzijazam c\u0301e biti privla\u010dniji od generi\u010dkih poruka.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NCJ9fQ==@&#8221; button_text=&#8221;Prethodna&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc5NiJ9fQ==@&#8221; button_text=&#8221;Slede\u0107a&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_padding=&#8221;|34px||34px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evo primera liste od koje bi trebalo da krenete. Inicijalni osnovni elementi su: Organizacija \u2013 Kako se zove va\u0161a organizacija? Proizvodi (ili usluge) \u2013 Kratko opi\u0161ite proizvode ili usluge koje nudite. Budite precizni. Persone \u2013 Identifikujte idealni profil va\u0161e ciljne grupe. Ko su pojedinci ili grupe koje najvi\u0161e imaju koristi od va\u0161eg rada? Slu\u010dajevi kori\u0161\u0107enja [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-795","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=795"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/795\/revisions"}],"predecessor-version":[{"id":1053,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/795\/revisions\/1053"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}