{"id":799,"date":"2024-11-14T14:37:39","date_gmt":"2024-11-14T14:37:39","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=799"},"modified":"2024-12-22T00:33:48","modified_gmt":"2024-12-22T00:33:48","slug":"m17-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=799&lang=sr","title":{"rendered":"M17 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Kako da izaberemo pravi kanal komunikacije” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

U nastavku dajemo koristan pregled da vas podsetimo na vrste kanala i njihov nivo bogatstva u smislu komunikacije sa ciljnom publikom:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_padding=”|||240px|false|false” global_colors_info=”{}”]<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Kanal<\/p>\n<\/td>\n

\n

Richness level<\/span><\/o:p><\/b><\/p>\n<\/td>\n

\n

Characteristics<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Face-to-Face<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Immediate feedback, body
language, tone, gestures<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual and auditory cues,
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Auditory cues, immediate
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Live chat<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Real time interaction, quick
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Can be detailed and engaging<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

SMS<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick, brief, interaction is
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, some
interaction is possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick Real time feedback
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Blog posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Detailed, certain level of
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Forums<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Community feedback, detailed
discussion<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Infographics<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Informative, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media Comments<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Public, brief, asynchronous<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Ads (print and digital)<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TV, Radio<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

One way, no real time feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Dostupnost resursa<\/strong>:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Rad na komunikaciji podrazumeva tro\u0161kove i va\u017eno je za svaku OO da ima bud\u017eet za ovu aktivnost i da njime upravlja. Odre\u0111eni kanali na osnovnom nivou kori\u0161\u0107enja mogu biti besplatni (dru\u0161tvene mre\u017ee), dok drugi mogu da podrazumevaju tro\u0161kove (direktna po\u0161ta, reklame).Tako\u0111e je korisno napraviti procenu alata i platformi kojima imate pristup u smislu kori\u0161\u0107enja u va\u0161oj strategiji komunikacije.<\/p>\n

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Konzistencija:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Da biste obezbedili konzistentnost brenda va\u0161e OO, morate biti sigurni da je kanal koji ste odabrali u skladu sa glasom va\u0161eg brenda i va\u0161im stilom slanja poruka. Konzistentnom upotrebom odre\u0111enih kanala ja\u010date identitet i vrednosti va\u0161e organizacije.<\/p>\n

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Povratne informacije:<\/strong><\/p>\n<\/p>\n

U strategiji komunikacije koja ima za cilj efektivnost, komunikacija je dvosmerni proces. Uvek tra\u017eimo (i \u017eelimo da dobijemo) odgovor. Imaju\u0107i ovo na umu, trebalo bi da biramo kanale koji omogu\u0107avaju povratne informacije jer je interakcija od velike va\u017enosti. Dru\u0161tveni mediji, \u0107askanja u\u017eivo i forumi su dobri za ovo. Oni omogu\u0107avaju inkluzivnu i otvorenu komunikaciju uz brz protok i razmenu misli i ideja.<\/p>\n<\/p>\n

Kontekst:
<\/strong>
Kontekst slu\u017ei kao okvir komunikacije. Svaka OO treba da zna kontekst u kome deli, distribuira i promovi\u0161e svoje informacije. Kontekst situacije (npr. formalni naspram neformalnog) tako\u0111e mo\u017ee uticati na izbor kanala. Ako radite u razli\u010ditim okru\u017eenjima, jo\u0161 jedna kategorija koju treba uzeti u obzir su kulturne preferencije i norme koje se odnose na kanale komunikacije. Na primer, neke kulture bi mogle da preferiraju kratku, \u010destu, digitalnu komunikaciju u odnosu na du\u017eu, periodi\u010dnu komunikaciju.<\/p>\n<\/p>\n

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Medijum kroz koji se poruka prenosi uti\u010de na to kako publika percipira poruku. Svaki kanal komunikacije ima svoje prednosti, nedostatke i pisana ili nepisana pravila za odgovaraju\u0107u upotrebu u profesionalnom kontekstu. U nastavku \u0107emo dati listu trenutno naj\u010de\u0161\u0107ih kanala komunikacije i njihovih prednosti.<\/p>\n

Kanali komunikacije i kada treba da ih koristite:<\/strong><\/p>\n

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 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

When to use:<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for detailed, urgent and non-urgent communication.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Social
Media<\/span><\/b><\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Ideal
for broad, engaging, and interactive messages<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for urgent, personal, or more complex conversations<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Great
for quick, real-time communication<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for remote but face-to-face interactions<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Useful
for regular updates and informational content.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Direct Mail<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Appropriate
for formal communication or promotional materials<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Webinars<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for educational or informational sessions with interactive elements.<\/o:p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\n<\/div>\n

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U nastavku dajemo koristan pregled da vas podsetimo na vrste kanala i njihov nivo bogatstva u smislu komunikacije sa ciljnom publikom: Kanal Richness level Characteristics Face-to-Face High Immediate feedback, bodylanguage, tone, gestures Video Conferencing High Visual and auditory cues,interaction Phone Calls Medium to High Auditory cues, immediatefeedback Live chat Medium to High Real time interaction, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-799","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=799"}],"version-history":[{"count":4,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/799\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/799\/revisions\/1324"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}