{"id":803,"date":"2024-11-14T14:39:45","date_gmt":"2024-11-14T14:39:45","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=803"},"modified":"2024-11-17T13:17:16","modified_gmt":"2024-11-17T13:17:16","slug":"m20-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=803&lang=sr","title":{"rendered":"M20 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Kako spojiti razli\u010dite ciljne grupe sa razli\u010ditim kanalima komunikacije” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

4. Sastavite poruke:<\/strong><\/p>\n

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1. Ton i stil<\/strong>: Prilagodite ton i stil va\u0161ih poruka preferencijama svake grupe. Istra\u017eivanja pokazuju da za mla\u0111u publiku treba da koristimo opu\u0161teniji i vi\u0161e vizualan pristup a profesionalniji ton za profesionalce (donore, sponzore, lokalne uprave itd.)<\/p>\n

2. Vrsta sadr\u017eaja<\/strong>: Apsolutno morate da izaberete vrstu sadr\u017eaja koja odgovara svakoj grupi \u2013 na primer, video i meme za mla\u0111u publiku, \u010dlanci sa dubljim smislom i bele strane za profesionalce ili prakti\u010dni saveti za roditelje i nastavnike itd.<\/p>\n

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5.Testiranje i fina pode\u0161avanja:<\/strong><\/p>\n

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Kada ipak nismo sigurni koje kanale da koristimo, najbolje je da testiramo i vidimo kako na\u0161a ciljna publika reaguje i \u0161ta nam o tome govore podaci. Postoji metrika anga\u017eovanja u okviru svakog kanala i ona slu\u017ei da nas usmeri ka pravom pravcu kada je u pitanju rad sa na\u0161om ciljnom publikom, a poka\u017ee nam koji je pravac pogre\u0161an. Op\u0161te nepisano pravilo u ovom slu\u010daju je da treba stalno posmatrati metriku (reakcije, deljenja, komentare, rejtinge) da bismo shvatili kakvu interakciju koja grupa ostvaruje sa sadr\u017eajem na razli\u010ditim kanalima. Ove podatke zatim mo\u017eemo koristiti da rafiniramo i podesimo strategije komunikacije, \u0161to nam poma\u017ee da koristimo najefektivnije kanale za svaku grupu.
<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

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6.Personalizovanje komunikacije:<\/strong><\/p>\n

\u0160ta zna\u010di personalizovati komunikaciju?<\/p>\n

 <\/p>\n

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To zna\u010di da poruke koje \u0161aljete odgovaraju onome \u0161to publika tra\u017ei u smislu stila i vrste kanala koje koristi. Personalizacija podrazumeva preduzimanje dodatnog koraka kada je u pitanju publika. Ovo su klju\u010dna dva elementa koja \u0107e vam pomo\u0107i da personalizujete komunikaciju va\u0161e omladinske organizacije:<\/p>\n<\/p>\n

    \n
  1. Segmentacija<\/strong>: Segmentirajte svoju publiku u okviru svake ciljne grupe kako biste obezbedili personalizovanu komunikaciju. Podgrupe mogu obuhvatati na primer srednjo\u0161kolce, studente, omladinske aktiviste, mlade sportiste itd. Koristite podatke da biste sastavili poruke u skladu sa pojedina\u010dnim podgrupama.\n<\/li>\n
  2. Dinami\u010dan sadr\u017eaj<\/strong>: Popularnost dinami\u010dnog sadr\u017eaja je u usponu kod mladih odraslih. Istra\u017eivanja pokazuju da dinami\u010dan sadr\u017eaj u e-mailovima, na veb sajtovima i na dru\u0161tvenim mre\u017eama dose\u017ee ovu publiku br\u017ee i dugoro\u010dnije. Ako te\u017eite personalizovanoj komunikaciji, najva\u017enije je da pa\u017eljivo pratite pona\u0161anja i preferencije.<\/li>\n<\/ol>\n

     <\/p>\n

    Pogledajmo jedan primer targetiranja raznolike publike \u2013 koje kanale treba koristiti i kako sastaviti poruku:<\/p>\n

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     <\/p>\n

    \n
    \n\n\n\n\n\n\n
    \n

    Target Group<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Channel<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Poruka<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

    \n

    Young Adults (18-25)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Instagram Stories<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    <\/span> Check
    the latest trends and tips on traveling green in the EU! Swipe up to learn
    more. <\/i><\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Working Professionals (30-60)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    LinkedIn<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Join our webinar on using AI for
    content production. Register now for the latest insights from industry
    leaders. <\/span><\/i><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    Parents (35-50)<\/o:p><\/span><\/b><\/p>\n

    \u00a0<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Facebook<\/o:p><\/span><\/b><\/p>\n

    \u00a0<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Top 10 tips <\/span><\/i>for selecting summer youth camps for your teen! Click to read our
    latest blog post and share your own tips with our community<\/span><\/span><\/i><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \u00a0<\/o:p><\/p>\n<\/div>\n

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    Pa\u017eljivim povezivanjem ciljnih grupa sa odgovaraju\u0107im kanalima komunikacije i tipovima sadr\u017eaja, mo\u017eete osigurati da va\u0161e poruke budu efikasno isporu\u010dene i dobro primljene. Ovo pove\u0107ava \u0161anse za anga\u017eovanje i ja\u010da veze sa va\u0161om publikom. Razli\u010diti kanali komunikacije su manje ili vi\u0161e efikasni u preno\u0161enju razli\u010ditih vrsta informacija. Neki tipovi komunikacije su bogati informacijama (npr. e-mail), dok su drugi srednje bogati (licem u lice ili video konferencije, na primer). Pored toga, komunikacija te\u010de u razli\u010ditim pravcima unutar organizacije. Evo pregleda klju\u010dnih kanala dru\u0161tvenih mre\u017ea i njihovih karakteristika. Ovo nam poma\u017ee da odaberemo koji \u0107e od njih biti najpogodniji za na\u0161u ciljnu publiku.<\/p>\n

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    <\/p>\n

     <\/p>\n

    \n
    \n\n\n\n\n\n\n\n\n\n\n\n
    \n

    \u00a0<\/span><\/b><\/o:p><\/span><\/p>\n<\/td>\n

    		\n

    Social Media Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Characteristics<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

    \n

    1<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Facebook<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Broad, all age groups.<\/span><\/o:p><\/span><\/p>\n

    Content Types: Text, images, videos, live streams,
    stories, events, groups.<\/span><\/o:p><\/span><\/p>\n


    <\/span>Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Wide Reach:
    Large and diverse user base.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Advertising:
    Robust advertising platform with detailed targeting options.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Engagement:
    Features like groups and events facilitate community building.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Analytics:
    Comprehensive insights into post performance<\/span> and
    audience behavior.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    2<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Instagram<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Predominantly younger demographics (18-34).<\/span><\/o:p><\/span><\/p>\n

    Content Types: Images, short videos, stories, reels, IGTV.<\/span><\/o:p><\/span><\/p>\n


    Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Visual Focus:
    Ideal for brands with strong visual content.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Engagement:
    High engagement rates, especially with stories and reels.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Influencer
    Promotion: Popular platform for influencer collaborations.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Shopping:
    Integrated shopping features for e-commerce.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    3<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    X
    (ex-Twitter)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Mixed demographics, strong presence of
    professionals, journalists, and influencers.<\/span><\/o:p><\/span><\/p>\n

    Content Types: Short text posts (tweets), images, videos,
    threads, and live streams.<\/span><\/o:p><\/span><\/p>\n


    <\/span>Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Real-Time
    Updates: Ideal for news, updates, and real-time engagement.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Hashtags:
    Effective for trending topics and community engagement.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Customer
    Service: Widely used for customer support and feedback.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Networking:
    Facilitates networking with influencers and industry leaders.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    4<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    LinkedIn<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Professionals, B2B sector, job seekers,
    recruiters
    Content Types: Articles, text posts, images, videos, job postings, groups.<\/span><\/o:p><\/span><\/p>\n

    Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Professional
    Networking: Ideal for B2B promotion and professional networking.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Recruitment:
    Effective for job postings and recruitment.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Thought
    Leadership: Platform for sharing industry insights and professional content.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Groups:
    Communities for professional interests and industry discussions.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    5<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    YouTube<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Broad, all age groups.<\/span><\/o:p><\/span><\/p>\n

    Content Types: Long-form videos, shorts, live streams.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n

    Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Video Content:
    Dominant platform for video content.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Monetization:
    Opportunities for ad revenue, sponsorships, and channel memberships.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>SEO Benefits:
    Videos can rank on Google search results.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Education and
    Entertainment: Popular for tutorials, educational content, and entertainment.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    6<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Tik Tok<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Predominantly younger demographics (16-24).<\/span><\/o:p><\/span><\/p>\n

    Content Types: Short-form videos.<\/span><\/o:p><\/span><\/p>\n

    Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Viral
    Potential: High potential for virality due to an algorithm.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Creative
    Expression: Encourages creative and engaging content.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Trends and
    Challenges: Popular for trends, challenges, and meme culture.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Engagement:
    High user engagement rates.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    7<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Pinterest<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Predominantly female, diverse age range.<\/span><\/o:p><\/span><\/p>\n

    Content Types: Images, infographics, short videos (idea
    pins).<\/span><\/o:p><\/span><\/p>\n


    <\/span>Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Visual
    Discovery: Ideal for inspiration and discovery (fashion, home decor,
    recipes).<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Traffic
    Generation: Effective for driving traffic to websites and blogs.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Shopping:
    Integrated shopping features.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>SEO: Pins can
    rank on search engines, driving long-term traffic.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

    \n

    8<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Snapchat<\/o:p><\/span><\/b><\/p>\n<\/td>\n

    		\n

    Audience: Predominantly younger demographics (13-24).
    Content Types: Short-lived images and videos, stories, Discover content.<\/span><\/o:p><\/span><\/p>\n

    Advantages:<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Ephemeral
    Content: Encourages real-time sharing and engagement.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Augmented
    Reality: Popular for AR filters and lenses.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Direct
    Engagement: High engagement through personal interactions.<\/span><\/o:p><\/span><\/p>\n

    \u25cf
    <\/span><\/span><\/span>Discover
    Content from brands, publishers, and creators.<\/span><\/o:p><\/span><\/p>\n

    \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \n<\/div>\n

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    Svaka platforma dru\u0161tvenih mre\u017ea nudi jedinstvene prednosti, \u0161to ih \u010dini pogodnim za razli\u010dite strategije promocije i stope anga\u017eovanja publike. Odabir prave platforme zavisi od ciljne publike va\u0161e OO, tipa sadr\u017eaja i generalnih ciljeva promocije povezanih sa va\u0161om misijom i vizijom.<\/p>\n

    Vi\u0161e resursa mo\u017eete prona\u0107i u na\u0161em vodi\u010du za eksternu komunikaciju \u201e(Ne) digitalizuj me\u201c (Do (not) Digitaze Me<\/em>) koji je kreiran u okviru jednog od na\u0161ih prethodnih projekata. (https:\/\/www.connect-international.org\/do-not-digitalize-me\/<\/a>)<\/p>\n

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    4. Sastavite poruke:1. Ton i stil: Prilagodite ton i stil va\u0161ih poruka preferencijama svake grupe. Istra\u017eivanja pokazuju da za mla\u0111u publiku treba da koristimo opu\u0161teniji i vi\u0161e vizualan pristup a profesionalniji ton za profesionalce (donore, sponzore, lokalne uprave itd.) 2. Vrsta sadr\u017eaja: Apsolutno morate da izaberete vrstu sadr\u017eaja koja odgovara svakoj grupi \u2013 na primer, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-803","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=803"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/803\/revisions"}],"predecessor-version":[{"id":1067,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/803\/revisions\/1067"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}