{"id":807,"date":"2024-11-14T14:42:12","date_gmt":"2024-11-14T14:42:12","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=807"},"modified":"2024-11-17T13:30:18","modified_gmt":"2024-11-17T13:30:18","slug":"m24-sr","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=807&lang=sr","title":{"rendered":"M24 – SR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Kako pripremiti efektivnu strategiju komunikacije” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” hover_enabled=”0″ custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Napravimo korak dalje \u2013 hajde da pogledamo jedan primer sveobuhvatne strategije i plana komunikacije jedne OO koji defini\u0161e \u0161est pojedina\u010dnih ciljeva za svoj rad u lokalnoj zajednici:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n
\n

Objective<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Target Audience<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Key Porukas<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Communication Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Tactics<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Timeline<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Responsible Person<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Evaluation Metrics<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Increase awareness of the
youth center’s programs and activities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local youth (ages 14-24),
parents, schools, community leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Discover exciting programs and
activities at our youth center. Join us for fun, learning, and growth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media (Facebook,
Instagram, X, etc<\/span>), local newspapers, school
newsletters, community bulletin boards<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media campaigns, press
releases, flyers, school visits, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Continuous<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Communication Officer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of social media
followers, post shares, event attendance, newsletter sign-ups etc<\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Boost participation in leisure
youth programs<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Students (ages 12-18), parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Join our youth\u00a0
programs<\/span>, film, sports, arts, and more<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, school
announcements, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Facebook and Instagram ads,
school presentations, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Program enrollment numbers,
feedback surveys<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Engage local organizations\u00a0 for<\/span> sponsorship and support<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local owners, community
leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Support our youth center and
invest in the future of our community’s youth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct mail, email
newsletters, local business networks<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Sponsorship packages, business
community events, email campaigns<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Quarterly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Fundraising Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of sponsors, amount of
funds raised, sponsor feedback<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Promote volunteer
opportunities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

High school students, college
students, community members<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Make a difference in the lives
of local youth. Start your volunteering stint today<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, local
newspapers, volunteer fairs, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media posts, volunteer
fairs, articles in local newspapers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Intern\/Volunteer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of volunteers,
volunteer hours logged, volunteer retention rate, muber<\/span>
of testimonials<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Enhance communication with
parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parents of participating youth<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Always be informed about your
child’s activities and progress at our center.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Email, parent meetings,
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly email updates,
quarterly parent meetings, printed newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Director<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parent feedback, attendance at
meetings, direct emailing<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Build partnerships with local
schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

School administrators,
teachers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Partner with us to provide
enriching youth activities for your students.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct meetings, email, school
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Meetings with school staff,
informational packets, joint events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-annual<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager or
Coordinator<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of partnerships,
collaborative events held, feedback from schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

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Ovaj grafikon predstavlja nacrt i navodi sve elemente koji su vam potrebni kao OO da biste zapo\u010deli efikasnu spoljnu komunikaciju \u2013 anga\u017eovanje sa va\u0161im zainteresovanim stranama. Uloge i odgovornosti za implementaciju su tako\u0111e navedene i kao OO morate znati gde se ti resursi mogu na\u0107i. Ponekad \u0107e to biti osoba unutar va\u0161e organizacije, ponekad eksterni saradnik, jer u komunikaciji nije retkost da imate eksternog stru\u010dnjaka ili kompaniju koja \u0107e vam pomo\u0107i u stalnom radu na kvalitetnoj komunikaciji. Vremenski okvir i dinamika su tako\u0111e predlo\u017eeni u primeru, pru\u017eaju\u0107i pregled o tome \u0161ta \u0107e i\u0107i gde i kada. To je po\u010detna ta\u010dka koja treba da ostane fleksibilna da bi odgovarala stvarnosti i prilagodila se mogu\u0107im promenama nakon integrisanja evaluacije metrike. Evaluacija sama po sebi mo\u017ee zahtevati neophodno sticanje novih ve\u0161tina i revizije strategije i plana komunikacije.<\/p>\n

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Napravimo korak dalje \u2013 hajde da pogledamo jedan primer sveobuhvatne strategije i plana komunikacije jedne OO koji defini\u0161e \u0161est pojedina\u010dnih ciljeva za svoj rad u lokalnoj zajednici:  Objective Target Audience Key Porukas Communication Channels Tactics Timeline Responsible Person Evaluation Metrics Increase awareness of theyouth center’s programs and activities Local youth (ages 14-24),parents, schools, community leaders […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-807","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=807"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/807\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/807\/revisions\/1074"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}