{"id":884,"date":"2024-11-16T20:11:09","date_gmt":"2024-11-16T20:11:09","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=884"},"modified":"2024-11-17T00:55:07","modified_gmt":"2024-11-17T00:55:07","slug":"m12-nl","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=884&lang=nl","title":{"rendered":"M12 – NL"},"content":{"rendered":"

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Eerdere getuigenissen van gebruikers, casestudies of aanbevelingen van experts op dit gebied of influencers kunnen helpen om in dit stadium informatie te verstrekken zonder een directe “verkooppraat”.<\/p>\n

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Hier zijn enkele voorbeelden<\/span><\/strong>:<\/span><\/p>\n

In deze voorbeelden gebruiken wereldberoemde merken, Ikea en Nike, hun berichten om een breed scala aan potenti\u00eble gebruikers aan te trekken, te motiveren en te betrekken.<\/p>\n

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Figure 7 – IKEA web site. Source: https:\/\/www.ikea.com\/<\/em><\/p>\n

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Missieverklaring<\/span><\/strong>: Bied een breed scala aan goed ontworpen, functionele woninginrichtingsproducten aan tegen prijzen die zo laag zijn dat zoveel mogelijk mensen ze kunnen betalen.<\/span><\/p>\n

Visieverklaring<\/strong>: Een beter dagelijks leven cre\u00ebren voor de vele mensen.<\/span><\/p>\n

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\u00a0Nike vision. Source: <\/em>https:\/\/www.oberlo.com\/blog\/inspiring-mission-vision-statement-examples<\/em><\/a><\/p>\n

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Hier zijn enkele vragen die u kunt volgen bij het evalueren van de belangrijkste boodschappen:<\/strong><\/p>\n