{"id":885,"date":"2024-11-16T20:11:38","date_gmt":"2024-11-16T20:11:38","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=885"},"modified":"2024-11-17T00:58:07","modified_gmt":"2024-11-17T00:58:07","slug":"m13-nl","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=885&lang=nl","title":{"rendered":"M13 &#8211; NL"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Elementen van de boodschap:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Picture6-1.png&#8221; title_text=&#8221;Picture6&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;51%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Hier is een voorbeeldlijst van waarmee u zou kunnen beginnen. De eerste kernelementen zijn:<\/strong><\/p>\n<ul>\n<li><span><strong>Organisatie<\/strong> \u2013 Wat is de naam van uw organisatie?<\/span><\/li>\n<li><span><strong>Producten<\/strong> <strong>(of diensten)<\/strong> \u2013 Beschrijf kort de producten of diensten die u aanbiedt. Wees specifiek.<\/span><\/li>\n<li><span><strong>Persona&#8217;s<\/strong> \u2013 Identificeer uw ideale doelgroepprofielen. Wie zijn de specifieke personen of groepen die het meest profiteren van uw werk?<\/span><\/li>\n<li><span><strong>Use cases<\/strong> \u2013 Beschrijf de uitdagingen waarmee uw doelgroep wordt geconfronteerd. Met welke taken worstelen ze of welke doelen lijken onbereikbaar?<\/span><\/li>\n<li><span><strong>Uitdagingen<\/strong> \u2013 Definieer de grootste obstakels waarmee uw doelgroep wordt geconfronteerd.<\/span><\/li>\n<li><span><strong>Voordelen<\/strong> \u2013 Leg uw doelgroep uit hoe wat u doet hen kan helpen hun obstakels te overwinnen<strong>.<\/strong><\/span><\/li>\n<li><span><strong>Kenmerken<\/strong> \u2013 Wat biedt hen specifiek in uw werk deze voordelen?<\/span><\/li>\n<li><span><strong>Waarde<\/strong> \u2013 Wat is de waarde die ontstaat voor de organisatie van de klant?<\/span><\/li>\n<li><strong>Publiek<\/strong> \u2013 Voeg alles toe wat u als bewijs wilt hebben: getuigenissen, gegevens of casestudies die versterken wat u beweert en vertrouwen wekken bij het publiek.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Laten we Apple als voorbeeld nemen:<\/strong><\/p>\n<ul>\n<li><strong><span> Organisatie: <\/span><\/strong><span>Apple<\/span><\/li>\n<li><strong><span> Producten\/diensten: <\/span><\/strong><span>iPhones, MacBooks, Apple Watches en gerelateerde software<\/span><\/li>\n<li><strong><span> Persona&#8217;s: <\/span><\/strong><span>Tech-savvy individuen, creatievelingen, professionals en studenten<\/span><\/li>\n<li><strong><span> Gebruiksscenario&#8217;s: <\/span><\/strong><span>Verbonden blijven, productief zijn, content cre\u00ebren en entertainment<\/span><\/li>\n<li><strong><span> Uitdagingen: <\/span><\/strong><span>Langzame apparaten, compatibiliteitsproblemen, gebrek aan innovatie<\/span><\/li>\n<li><strong><span> Voordelen: <\/span><\/strong><span>Naadloze integratie, gebruiksvriendelijke ervaring, geavanceerde technologie<\/span><\/li>\n<li><strong><span> Functies: <\/span><\/strong><span>Snelle processors, beeldschermen met hoge resolutie, intu\u00eftieve software<\/span><\/li>\n<li><strong><span> Waarde: <\/span><\/strong><span>Een premiummerk dat innovatie en stijl symboliseert<\/span><\/li>\n<li><strong><span> Publiek: <\/span><\/strong><span>Getuigenissen van tevreden klanten, marktaandeelgegevens en gewonnen prijzen<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;De boodschap afstemmen op verschillende doelgroepen&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Carme|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#167092&#8243; title_font_size=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Er is een groot verschil in hoe we moeten praten over met wie we praten. Onze boodschappen, de taal die we gebruiken, de tijd en plaats waar we communiceren, moeten worden ingesteld en bepaald op basis van wie ons publiek is. Als we een van deze punten missen, wordt het punt van onze boodschap gemist en kan een goede communicatie als verdwenen worden beschouwd.<\/p>\n<p>Om je doelgroep te bereiken, moet je duidelijke, overtuigende berichten opstellen die bij hen aanslaan.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cet-project.eu\/wp-content\/uploads\/2024\/08\/Cet-41.png&#8221; title_text=&#8221;Cet (41)&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#03C5C0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Hier is een geheim<strong>: de inhoud van je bericht is helemaal aan jou! <\/strong>Jij bent de meester van je eigen universum en mag je eigen unieke verhaal vertellen. Maar door te leren van de fouten van anderen, kun je je kansen op succes vergroten.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Carme||||||||&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;strong {||  color: #f49d1e;||  text-decoration: underline;||  text-decoration-color: #167092;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Stel je communicatie voor als een reis. Veel YO&#8217;s zijn al eerder aan deze reis begonnen, sommigen kwamen doodlopende wegen tegen, terwijl anderen impactvolle paden ontdekten. Door de principes te begrijpen die deze succesvolle YO&#8217;s volgden, kun je berichten opstellen die echt aansluiten.<\/span><\/p>\n<p><span>Deze principes zijn als wegwijzers op je communicatiereis. Ze omvatten:<\/span><\/p>\n<p><strong><span>Ken je doelgroep &#8211; <\/span><\/strong><span>Wie probeer je te bereiken? Jonge vrijwilligers? Potenti\u00eble donateurs? Het is cruciaal om je bericht af te stemmen op hun specifieke interesses en behoeften.<\/span><\/p>\n<p><strong><span>Focus op voordelen &#8211; <\/span><\/strong><span>Welke waarde biedt je YO? Hoe zal het je doelgroep ten goede komen? Benadruk de positieve impact die ze kunnen cre\u00ebren of ervaren door met je organisatie in contact te komen.<\/span><\/p>\n<p><strong><span>Houd het simpel &#8211; <\/span><\/strong><span>Vermijd jargon en ingewikkelde zinnen. Gebruik duidelijke, beknopte taal die je doelgroep begrijpt<strong>.<\/strong><\/span><\/p>\n<p><strong><span>Wees authentiek &#8211; <\/span><\/strong><span>Laat je passie doorschemeren! Je oprechte enthousiasme zal boeiender zijn dan generieke berichten<strong>.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1920px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4NCJ9fQ==@&#8221; button_text=&#8221;Vorige&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221; custom_padding=&#8221;|45px||45px|false|true&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4NiJ9fQ==@&#8221; button_text=&#8221;Volgende&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#167092&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_padding=&#8221;|34px||34px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#F49D1E&#8221; button_bg_enable_color__hover=&#8221;on&#8221; transform_scale__hover=&#8221;105%|105%&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hier is een voorbeeldlijst van waarmee u zou kunnen beginnen. De eerste kernelementen zijn: Organisatie \u2013 Wat is de naam van uw organisatie? Producten (of diensten) \u2013 Beschrijf kort de producten of diensten die u aanbiedt. Wees specifiek. Persona&#8217;s \u2013 Identificeer uw ideale doelgroepprofielen. Wie zijn de specifieke personen of groepen die het meest profiteren [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-885","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=885"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/885\/revisions"}],"predecessor-version":[{"id":1006,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/885\/revisions\/1006"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}