{"id":889,"date":"2024-11-16T20:05:28","date_gmt":"2024-11-16T20:05:28","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=889"},"modified":"2024-12-22T00:33:20","modified_gmt":"2024-12-22T00:33:20","slug":"m17-nl","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=889&lang=nl","title":{"rendered":"M17 – NL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Hoe kiezen we een geschikt communicatiekanaal” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Hier is een handig overzicht om u te herinneren aan de soorten kanalen en hun niveau van rijkdom bij het communiceren met doelgroepen:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_padding=”|||240px|false|false” global_colors_info=”{}”]<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/span><\/o:p><\/b><\/p>\n<\/td>\n

\n

Richness level<\/span><\/o:p><\/b><\/p>\n<\/td>\n

\n

Characteristics<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Face-to-Face<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Immediate feedback, body
language, tone, gestures<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/p>\n<\/td>\n

\n

High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual and auditory cues,
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Auditory cues, immediate
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Live chat<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium to High<\/o:p><\/span><\/p>\n<\/td>\n

\n

Real time interaction, quick
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Can be detailed and engaging<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

SMS<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick, brief, interaction is
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, some
interaction is possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/p>\n<\/td>\n

\n

Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Quick Real time feedback
possible<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Blog posts<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Detailed, certain level of
interaction<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Forums<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Community feedback, detailed
discussion<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Infographics<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low-Medium<\/o:p><\/span><\/p>\n<\/td>\n

\n

Informative, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Social Media Comments<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Public, brief, asynchronous<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Ads (print and digital)<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

Visual impact, no real time
feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TV, Radio<\/o:p><\/span><\/p>\n<\/td>\n

\n

Low<\/o:p><\/span><\/p>\n<\/td>\n

\n

One way, no real time feedback<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Beschikbaarheid van middelen:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Communicatie-inspanningen leveren kosten op en het is belangrijk om dit budget voor elke YO te hebben en te beheren. Bepaalde kanalen en hun basisgebruiksmogelijkheden kunnen gratis zijn (sociale media), terwijl andere kosten met zich mee kunnen brengen (direct mail, advertenties).
Het is ook nuttig om de tools en platforms te beoordelen waartoe u toegang hebt en die u kunt gebruiken in uw externe communicatiestrategie.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Consistentie:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Om onze YO-merkconsistentie te hebben, moet u ervoor zorgen dat het gekozen kanaal aansluit bij de stem en de berichtgevingsstijl van uw merk. Consistent gebruik van bepaalde kanalen versterkt deze identiteit en organisatiewaarden.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Feedback:<\/strong><\/p>\n

In de communicatiestrategie die effectief wil zijn, is communicatie een tweerichtingsproces. We zoeken altijd (en willen graag ontvangen) een reactie. Met dit in gedachten moeten we kanalen kiezen die feedback faciliteren, aangezien interactie van groot belang is\/. Sociale media, livechats en forums zijn hier goed voor. Ze zorgen voor inclusieve en open communicatie met een snelle doorstroming en uitwisseling van gedachten en idee\u00ebn.<\/p>\n

Context:
<\/strong>
Communicatie heeft context als kader. Elke YO moet weten in welke context hij\/zij zijn\/haar informatie deelt, verspreidt en promoot. De context van de situatie (bijv. formeel versus informeel) kan ook van invloed zijn op de keuze van het kanaal. Als u in diverse omgevingen opereert, is een andere categorie om te overwegen culturele voorkeuren en normen met betrekking tot communicatiekanalen. Sommige culturen geven bijvoorbeeld de voorkeur aan korte, frequente, digitale communicatie boven langere, periodieke communicatie.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Het medium waarmee een bericht wordt gecommuniceerd, be\u00efnvloedt hoe het publiek het bericht ervaart. Elk communicatiekanaal heeft zijn voor- en nadelen en geschreven of ongeschreven regels voor gepast gebruik in een professionele context. Laten we de lijst met de meest voorkomende communicatiekanalen en hun voordelen vastpinnen.<\/p>\n

Communicatiekanalen en wanneer u ze moet gebruiken:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n
\n

Channel<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

When to use:<\/span><\/o:p><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Email<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for detailed, urgent and non-urgent communication.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Social
Media<\/span><\/b><\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Ideal
for broad, engaging, and interactive messages<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Phone Calls<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Good
for urgent, personal, or more complex conversations<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Instant Messaging<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Great
for quick, real-time communication<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Video Conferencing<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for remote but face-to-face interactions<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Useful
for regular updates and informational content.<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Direct Mail<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Appropriate
for formal communication or promotional materials<\/o:p><\/p>\n<\/td>\n<\/tr>\n

\n

Webinars<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Effective
for educational or informational sessions with interactive elements.<\/o:p><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\n<\/div>\n

[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=3TliPCgWjyo” _builder_version=”4.27.0″ _module_preset=”default”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4OCJ9fQ==@” button_text=”Vorige” button_alignment=”right” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#167092″ button_border_width=”2px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”20px” button_font=”||||||||” button_icon=”#||divi||400″ button_icon_placement=”left” custom_padding=”|45px||45px|false|true” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#F49D1E” button_bg_enable_color__hover=”on” transform_scale__hover=”105%|105%”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg5MCJ9fQ==@” button_text=”Volgende” button_alignment=”left” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#167092″ button_border_width=”2px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”20px” button_font=”||||||||” button_icon=”$||divi||400″ custom_padding=”|34px||34px|false|true” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#F49D1E” button_bg_enable_color__hover=”on” transform_scale__hover=”105%|105%”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Hier is een handig overzicht om u te herinneren aan de soorten kanalen en hun niveau van rijkdom bij het communiceren met doelgroepen: Channel Richness level Characteristics Face-to-Face High Immediate feedback, bodylanguage, tone, gestures Video Conferencing High Visual and auditory cues,interaction Phone Calls Medium to High Auditory cues, immediatefeedback Live chat Medium to High Real […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-889","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=889"}],"version-history":[{"count":5,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/889\/revisions"}],"predecessor-version":[{"id":1322,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/889\/revisions\/1322"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}