{"id":891,"date":"2024-11-16T20:04:27","date_gmt":"2024-11-16T20:04:27","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=891"},"modified":"2024-12-22T00:36:58","modified_gmt":"2024-12-22T00:36:58","slug":"m19-nl","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=891&lang=nl","title":{"rendered":"M19 – NL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Hoe je verschillende doelgroepen kunt matchen met verschillende communicatiekanalen” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

Om verschillende doelgroepen te matchen met geschikte communicatiekanalen, moet je de kenmerken, voorkeuren en gedragingen van elke groep begrijpen en deze vervolgens afstemmen op de sterke punten van verschillende kanalen. De eerste stap is altijd om je publiek te kennen: we moeten identificeren met wie we praten, wie we uitnodigen, proberen te betrekken, proberen te be\u00efnvloeden. Met deze oefening zorgen we er ook voor dat we de belangrijkste stakeholders identificeren en weten. Hier is een stapsgewijze handleiding over hoe je dit effectief kunt doen:<\/p>\n

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1. Identificeer doelgroepen:<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

\n
\n\n\n\n\n
\n

Demografie<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Psychografie<\/span><\/b><\/p>\n<\/td>\n

\n

Gedragskenmerken<\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Leeftijd
Geslacht
Inkomensniveau
Opleiding
Huishoudelijke situatie
<\/span><\/p>\n<\/td>\n

\n

Interesse
Waarden
Houdingen
Levensstijlen
<\/span><\/p>\n<\/td>\n

\n

Leergedrag
Voorkeurscommunicatiestijlen\u00a0<\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

 <\/p>\n

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Sommige van deze informatie kan lastig zijn om te hebben of naar te vragen, maar we kunnen altijd op de hoogte blijven van het beschikbare en relevante onderzoek en proberen het profiel van onze doelgroepen nauwkeuriger op te bouwen.<\/span><\/p>\n

Na de allereerste stap van het identificeren van de doelgroepen, gaat het proces verder met analyse en matching.<\/span><\/p>\n

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2. Controleer communicatievoorkeuren:<\/strong><\/p>\n

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We hoeven niet aan te nemen wat het beste kanaal zou zijn, we kunnen onze doelgroepen altijd vragen wat ze willen of verkiezen. Een combinatie van onderzoek en analyse is hier een nuttige aanpak. Wat u kunt doen:<\/span><\/p>\n

    \n
  • Enqu\u00eates<\/strong>: voer enqu\u00eates uit of verzamel feedback om te begrijpen welke kanalen elke groep verkiest.<\/span><\/li>\n<\/ul>\n
      \n
    • Data-analyse:<\/strong> gebruik website-analyses, inzichten in sociale media en e-mailmarketinggegevens om te zien welke kanalen het meest effectief zijn voor verschillende segmenten.<\/span><\/li>\n<\/ul>\n

      Hier is een overzicht van de belangrijkste communicatiekanalen en redenen waarom sommige doelgroepen deze verkiezen. We mogen niet vergeten dat we als YO waarschijnlijk doelgroepen\/belanghebbenden van verschillende demografie\u00ebn en andere kenmerken hebben, dus we moeten ze allemaal aanpakken en de kanalen kunnen verschillen.<\/span><\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_margin=”||0px|||” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

      3. Kanalen afstemmen op verschillende doelgroepen:<\/span><\/strong><\/p>\n

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      <\/p>\n

       <\/p>\n

      \n
      \n\n\n\n\n\n\n\n\n
      \n

      Type of audience<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Reason for preference<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

      \n

      Younger Audiences<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Social media platforms (Instagram, TikTok, Snapchat),
      instant messaging (WhatsApp, Messenger), video content (YouTube, TikTok).<\/span><\/o:p><\/span><\/p>\n<\/td>\n

      		\n

      These channels are popular among younger demographics due
      to their visual nature, interactivity, and ability to follow trends. These
      channels are also constantly innovating to stay relevant and up-to-date<\/span> with audiences interests and preferences.<\/span><\/p>\n





      <\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      Middle-Aged Adults (35-55)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Facebook, LinkedIn, email newsletters, blogs, podcasts.<\/span><\/o:p><\/span><\/p>\n<\/td>\n

      		\n

      This target audience often uses social media for
      networking and information, values detailed content, and prefers platforms
      that offer professional and personal updates. These channels provide slightly
      slower-paced, informative environments for communication and engagement.




      <\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      Older Adults (55+)<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Email, Facebook, traditional media (newspapers, radio),
      direct mail.<\/span><\/o:p><\/span><\/p>\n

      \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

      		\n

      Older demographics tend to prefer more traditional and
      familiar communication methods and platforms. They balance their intake of
      information and are not preoccupied with constant interaction or trends.<\/span><\/p>\n





      <\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      Professionals and B2B<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      LinkedIn, email promotion, industry blogs, webinars, white
      papers.<\/span><\/o:p><\/span><\/p>\n

      \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

      		\n

      Professionals look for in-depth, informative content and
      networking opportunities on platforms that support their professional
      development.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n

      \n

      Parents and Families<\/o:p><\/span><\/b><\/p>\n<\/td>\n

      		\n

      Facebook, Pinterest, email, community forums.<\/span><\/o:p><\/span><\/p>\n

      \u00a0<\/span><\/o:p><\/span><\/p>\n<\/td>\n

      		\n

      This category often seeks practical information, tips and
      community support on these platforms.<\/span><\/o:p><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

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      Deze segmentatie kan verder worden toegepast op verschillende soorten stakeholders die een YO kan hebben (naast jongeren als kernbelanghebbenden), bijvoorbeeld vrijwilligers, vertegenwoordigers van lokale overheden en autoriteiten, scholen en onderwijsinstellingen, gemeenschappen en NGO-sector, financiers en sponsors, bestuursleden, beleidsmakers, media, lokale gemeenschap, lokale bedrijven, enz.<\/span><\/p>\n

      Nadat we duidelijk zijn over de doelgroepen en kanalen die daarmee overeenkomen, is het tijd om aan de slag te gaan met het afstemmen van onze berichten – de inhoud van onze externe communicatie.<\/p>\n

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      Om verschillende doelgroepen te matchen met geschikte communicatiekanalen, moet je de kenmerken, voorkeuren en gedragingen van elke groep begrijpen en deze vervolgens afstemmen op de sterke punten van verschillende kanalen. De eerste stap is altijd om je publiek te kennen: we moeten identificeren met wie we praten, wie we uitnodigen, proberen te betrekken, proberen te […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-891","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=891"}],"version-history":[{"count":4,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/891\/revisions"}],"predecessor-version":[{"id":1327,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/891\/revisions\/1327"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}