{"id":897,"date":"2024-11-16T20:08:53","date_gmt":"2024-11-16T20:08:53","guid":{"rendered":"https:\/\/cet-project.eu\/?page_id=897"},"modified":"2024-11-17T02:06:58","modified_gmt":"2024-11-17T02:06:58","slug":"m24-nl","status":"publish","type":"page","link":"https:\/\/cet-project.eu\/?page_id=897&lang=nl","title":{"rendered":"M24 – NL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”25px||2px|||” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Hoe bereid je een effectieve communicatiestrategie voor?” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Carme|700|||||||” title_text_align=”center” title_text_color=”#167092″ title_font_size=”50px” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Carme||||||||” text_font_size=”18px” text_orientation=”justified” custom_padding=”0px||||false|false” custom_css_main_element=”strong {|| color: #f49d1e;|| text-decoration: underline;|| text-decoration-color: #167092;||}” global_colors_info=”{}”]<\/p>\n

En nog een stap verder – laten we nu duiken in een echt voorbeeld van een uitgebreide communicatiestrategie en -plan van een YO die zes doelstellingen schetst voor zijn activiteiten in de lokale gemeenschap:<\/p>\n

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 <\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n
\n

Objective<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Target Audience<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Key Messages<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Communication Channels<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Tactics<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Timeline<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Responsible Person<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Evaluation Metrics<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Increase awareness of the
youth center’s programs and activities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local youth (ages 14-24),
parents, schools, community leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Discover exciting programs and
activities at our youth center. Join us for fun, learning, and growth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media (Facebook,
Instagram, X, etc<\/span>), local newspapers, school
newsletters, community bulletin boards<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media campaigns, press
releases, flyers, school visits, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Continuous<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Communication Officer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of social media
followers, post shares, event attendance, newsletter sign-ups etc<\/span><\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Boost participation in leisure
youth programs<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Students (ages 12-18), parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Join our youth\u00a0
programs<\/span>, film, sports, arts, and more<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, school
announcements, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Facebook and Instagram ads,
school presentations, flyers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Program enrollment numbers,
feedback surveys<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Engage local organizations\u00a0 for<\/span> sponsorship and support<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Local owners, community
leaders<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Support our youth center and
invest in the future of our community’s youth.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct mail, email
newsletters, local business networks<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Sponsorship packages, business
community events, email campaigns<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Quarterly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Fundraising Manager<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of sponsors, amount of
funds raised, sponsor feedback<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Promote volunteer
opportunities<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

High school students, college
students, community members<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Make a difference in the lives
of local youth. Start your volunteering stint today<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media, local
newspapers, volunteer fairs, community events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Social media posts, volunteer
fairs, articles in local newspapers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Intern\/Volunteer<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of volunteers,
volunteer hours logged, volunteer retention rate, muber<\/span>
of testimonials<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Enhance communication with
parents<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parents of participating youth<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Always be informed about your
child’s activities and progress at our center.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Email, parent meetings,
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly email updates,
quarterly parent meetings, printed newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Monthly<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Director<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Parent feedback, attendance at
meetings, direct emailing<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Build partnerships with local
schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

School administrators,
teachers<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Partner with us to provide
enriching youth activities for your students.<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Direct meetings, email, school
newsletters<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Meetings with school staff,
informational packets, joint events<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Bi-annual<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

YO Program Manager or
Coordinator<\/o:p><\/span><\/b><\/p>\n<\/td>\n

\n

Number of partnerships,
collaborative events held, feedback from schools<\/o:p><\/span><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

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Deze grafiek geeft een blauwdruk en vermeldt alle elementen die u als YO nodig hebt om effectieve externe communicatie op gang te brengen – betrokkenheid bij uw stakeholders. Rollen en verantwoordelijkheden voor implementatie worden ook geschetst en als YO moet u weten waar deze middelen te vinden zijn. Soms zal het een interne persoon zijn, soms extern, want in communicatie is het niet ongebruikelijk om een uitbestede professional of een bedrijf te hebben om u te helpen met de voortdurende behoeften aan kwaliteitscommunicatie. De tijdlijn en dynamiek worden ook voorgesteld in het voorbeeld, wat een overzicht geeft van wat waar en wanneer gaat gebeuren. Het is een startpunt dat flexibel moet blijven om aan te sluiten bij de realiteit en zich aan te passen aan mogelijke veranderingen na integratie van de evaluatiemetriek. Evaluatie op zichzelf kan vereisen dat u nieuwe vaardigheden opdoet en de communicatiestrategie en het -plan herziet.<\/p>\n

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En nog een stap verder – laten we nu duiken in een echt voorbeeld van een uitgebreide communicatiestrategie en -plan van een YO die zes doelstellingen schetst voor zijn activiteiten in de lokale gemeenschap:  Objective Target Audience Key Messages Communication Channels Tactics Timeline Responsible Person Evaluation Metrics Increase awareness of theyouth center’s programs and activities […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-897","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=897"}],"version-history":[{"count":3,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/897\/revisions"}],"predecessor-version":[{"id":1033,"href":"https:\/\/cet-project.eu\/index.php?rest_route=\/wp\/v2\/pages\/897\/revisions\/1033"}],"wp:attachment":[{"href":"https:\/\/cet-project.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}