Communicate, Engage, Transform

Planning our communication

Kako pripremiti efektivnu strategiju komunikacije

Napravimo korak dalje – hajde da pogledamo jedan primer sveobuhvatne strategije i plana komunikacije jedne OO koji definiše šest pojedinačnih ciljeva za svoj rad u lokalnoj zajednici:

 

Objective

Target Audience

Key Porukas

Communication Channels

Tactics

Timeline

Responsible Person

Evaluation Metrics

Increase awareness of the
youth center’s programs and activities

Local youth (ages 14-24),
parents, schools, community leaders

Discover exciting programs and
activities at our youth center. Join us for fun, learning, and growth.

Social media (Facebook,
Instagram, X, etc), local newspapers, school
newsletters, community bulletin boards

Social media campaigns, press
releases, flyers, school visits, community events

Continuous

YO Communication Officer

Number of social media
followers, post shares, event attendance, newsletter sign-ups etc

Boost participation in leisure
youth programs

Students (ages 12-18), parents

Join our youth 
programs, film, sports, arts, and more

Social media, school
announcements, flyers

Facebook and Instagram ads,
school presentations, flyers

Monthly

YO Program Manager

Program enrollment numbers,
feedback surveys

Engage local organizations  for sponsorship and support

Local owners, community
leaders

Support our youth center and
invest in the future of our community’s youth.

Direct mail, email
newsletters, local business networks

Sponsorship packages, business
community events, email campaigns

Quarterly

YO Fundraising Manager

Number of sponsors, amount of
funds raised, sponsor feedback

Promote volunteer
opportunities

High school students, college
students, community members

Make a difference in the lives
of local youth. Start your volunteering stint today

Social media, local
newspapers, volunteer fairs, community events

Social media posts, volunteer
fairs, articles in local newspapers

Bi-monthly

YO Intern/Volunteer

Number of volunteers,
volunteer hours logged, volunteer retention rate, muber
of testimonials

Enhance communication with
parents

Parents of participating youth

Always be informed about your
child’s activities and progress at our center.

Email, parent meetings,
newsletters

Monthly email updates,
quarterly parent meetings, printed newsletters

Monthly

YO Program Director

Parent feedback, attendance at
meetings, direct emailing

Build partnerships with local
schools

School administrators,
teachers

Partner with us to provide
enriching youth activities for your students.

Direct meetings, email, school
newsletters

Meetings with school staff,
informational packets, joint events

Bi-annual

YO Program Manager or
Coordinator

Number of partnerships,
collaborative events held, feedback from schools

Ovaj grafikon predstavlja nacrt i navodi sve elemente koji su vam potrebni kao OO da biste započeli efikasnu spoljnu komunikaciju – angažovanje sa vašim zainteresovanim stranama. Uloge i odgovornosti za implementaciju su takođe navedene i kao OO morate znati gde se ti resursi mogu naći. Ponekad će to biti osoba unutar vaše organizacije, ponekad eksterni saradnik, jer u komunikaciji nije retkost da imate eksternog stručnjaka ili kompaniju koja će vam pomoći u stalnom radu na kvalitetnoj komunikaciji. Vremenski okvir i dinamika su takođe predloženi u primeru, pružajući pregled o tome šta će ići gde i kada. To je početna tačka koja treba da ostane fleksibilna da bi odgovarala stvarnosti i prilagodila se mogućim promenama nakon integrisanja evaluacije metrike. Evaluacija sama po sebi može zahtevati neophodno sticanje novih veština i revizije strategije i plana komunikacije.

Prethodna
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