Transforming both content and relationships
With a clear overview of your communications strategy and plan, you will be able to foresee the impact of your communication and project the level of engagement and interactions with the target audiences. This is the process we named Communicate-Enage-Tranform meaning that your YO’s communication is planned with clarity and quality content, addressing the needs of each stakeholder. It aims to skillfully include the stakeholders as your value added players on the field. This increased level of engagement will allow your YO to transform your dialogue to a higher quality of relationship and collaboration. Transforming your stakeholders from mere participants or one time supporters into a longer-term YO community member and associate.
Communicate-Engage-Transform methodology starts with full immersion in who you are, what you do, why it benefits many others, and organizing the adequate flow towards many diverse stahekolders and through a whole set of diverse communication channels. In that sense the process serves to transform both the content and relationships. This is an outcome of effective communication and valuable if your YO’s aspiration is also to build and maintain a community.