Who benefits most from your project?

 This is a crucial question to answer before diving into implementation. Here’s how to create clear profiles of your beneficiaries and establish serving priorities:

Identifying the beneficiaries

The first step is to determine all the individuals or groups who will positively experience the impact of your project. List them comprehensively and avoid any assumptions.

Understanding Each Group

For this we have to delve deeper into each beneficiary category. Here are some key questions to guide your discussions with your team as you develop detailed profiles:

Demographics

Age, educational background, socioeconomic status (consider adding any relevant questions here).

Values and beliefs

What motivates them? What are their guiding principles?

Communication preferences

How do they best receive information? What platforms do they use most often?

Social networks

Where do they gather? Are there online communities or physical spaces they frequent?

Current situation

What are their present circumstances and challenges?

These initial profiles are based on your current understanding. It’s critical to validate your assumptions through direct interaction with individuals from each beneficiary group. This can involve surveys, interviews, or focus groups. The insights gained will help you refine your beneficiary profiles and ensure their accuracy.

Prioritizing Beneficiaries- Once you have a comprehensive understanding of your beneficiaries, it’s time to establish serving priorities. Resources are often limited, so focusing your efforts is essential. Consider the following factors when prioritizing beneficiary segments:

• How many individuals does each segment represent?
• Which group will benefit the most from your project?
• Can certain segments act as multipliers, amplifying the impact on others?

A simple scoring system can help you rank segments. Assign points (10 being the highest) based on the above factors. The segments with the highest scores become your top priorities for initial project implementation.