Message in a bottle: A message worth a thousand of words
Previous user testimonials, case studies or endorsements from experts on this topic or influencers can help provide information at this stage without a direct “sales pitch”.
Here are some examples:
In these examples world known brands, Ikea and Nike, are using their messages to attract, motivate and engage the wide range of potential users.
Figure 7 – IKEA web site. Source: https://www.ikea.com/
Mission statement: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Vision statement: To create a better everyday life for the many people.
Nike vision. Source: https://www.oberlo.com/blog/inspiring-mission-vision-statement-examples
Here are some questions to follow when evaluating key messages:
- Do I understand, even generally, what this organization does?
- Does it make me want to learn more?
- Is the writing clear and concise?
- Does the message convey the value of their work?