How Youth Ogranisations communicate

Overview of the practices at European level

Across Europe, many youth organizations struggle to be heard. Their passionate visions and important initiatives often get lost in the shuffle, leading to a frustrating lack of impact. They yearn to connect with young people who share their causes, as well as local stakeholders who could offer crucial support and even drive positive change.

A recent survey of Eurobarometer (European Commission, 2021) revealed that a staggering 81% of Europeans believe digital tools are the future, with young people leading the charge. The European Commission’s “Digital Decade” program reflects this reality, aiming to empower people in a digital world.

Here’s the rub for YOs: many lack the resources to build a strong online presence. This makes it difficult for them to craft a clear and compelling image that attracts attention. Spreading awareness about their causes and mobilizing support from potential contributors becomes an uphill battle.

But there’s hope! Effective communication strategies can be a game-changer for YOs. Imagine a world where they can connect with a wider audience, raise awareness about their causes, and attract the support they need. Strong communication can also foster powerful partnerships with local stakeholders, leading to joint initiatives and a vibrant exchange of knowledge. 

The COVID-19 pandemic served as a stark reminder of the importance of a strong online presence. YOs that could adapt their social media content to be engaging, personalized, and responsive to young people’s needs thrived in the online space.

Have you ever wondered what your level of understanding how youth organizations communicate is? Take this quiz and find out!

1. Organizations expressed difficulties in engaging young people in their activities.

The correct answer is YES.

Many organizations are complaining that young people are not at the platforms where YOs work is being promoted.

2. Majority of youth organizations have a clear communication plan.

The correct answer is NO.

Youth organizations struggle with introducing a concrete communication plan.

3. Media representatives and influencers easily recognise the importance of youth organizations work.

The correct answer is NO.

Local youth organizations struggle with building partnerships with media representatives and influencers.

4. Youth organizations are requesting help on how marketing and paid ads work.

The correct answer is YES.

This is their weak point and they recognise it easily.

5. Youth organizations are familiar with many different communication channels.

The correct answer is YES.

They claim to know how to use a variety of communication channels.