Possibilities for improvement of existing practices
AI is shaping the user experience– Be aware of this. For this reason you have to build your community, it will take you further.
People expect more personalized experiences– This also goes for young people, especially for them. When they search for content they rather prefer if the content would find them.
Virtual reality isn’t just for video games anymore– You can show to your audience what the change you bring looks like prior to really making it and people can decide to join you for that dream.
Leverage blended communication channels– You have to be where your audience is, and they are everywhere.
Live streaming is here to stay– Live conferences, webinars, meetings: you can get greater impact for lower budget, this is the star of our communication and it is not going anywhere.
Short video content for our limited attention spans– the 60 sec to 3 minutes long format is just enough for all of us. Keeping it short and simple also goes with this
Strategic approach to communication
Imagine your organization as a powerful engine. It has the potential to create incredible change, but it needs fuel to reach its full potential. This fuel is your communication strategy.
A well-crafted communication strategy isn’t a random collection of messages. It’s a targeted tool designed to propel your YO towards the goals outlined in your strategic plan.
Think of it like this:
VISION: Your ultimate dream – “life on Mars” for your YO might be creating a world where all young people have access to empowering opportunities.
MISSION: The stepping stones to that dream – your YO’s mission could be “offering cost-friendly tools and resources” that equip young people for success.
COMMUNICATION GOALS: The fuel that propels you forward – your communication goals might be to build awareness of your resources and attract new users who will benefit from them.
